VP, MARKETING – BOSTON
LOOKING FOR CANDIDATES LOCAL TO THE BOSTON AREA; NO RELOCATION PROVIDED.
OVERVIEW:
The ideal candidate will manage all aspects of marketing and related strategy, including setting objectives, initiatives, processes, and standards which will be leveraged throughout the organization. Mentoring and developing the marketing team to produce creative, effective results and develop a strong presence for marketing through collaboration with different business units. Determine lead generation strategy and process for the marketing department. Report to the CEO. 10+ years of marketing experience required; at least 5 years in a leadership capacity.
ABOUT YOU:
- The ability to envision and articulate the strategic brand direction
- A creative, solution-oriented, self-starting attitude and have the ability to work equally effectively as a leader or team member
- Strong interpersonal skills with demonstrated tact and diplomacy and the ability to communicate effectively up, down and laterally within the organization. Customer service orientation required with all internal and external clients
- The ability to establish clear priorities, meet deadlines and budgets and remain laser focused on the goal in an environment of change
- A positive, can-do attitude combined with flexibility is a winning combination for this role.
- Strong organizational skills with the ability to multi-task, think on your feet and operate in a fast pace environment
- 10+ years of marketing experience required; at least 5 years in a leadership capacity.
- Experience in marketing, publishing, BtoB media, professional services, or digital marketing a plus
- Proficiency in Microsoft Word, Excel, Outlook, and PowerPoint. Experience with Email platforms, databases, social media platforms, SalesForce.com, online survey tools, and CMS systems is a plus
David Honig. Recruiter
MarketSearch
Boston, MA
Contact for More Info
phone: 617-971-0300
Marketing Director B2B – Scottsdale, AZ
OVERVIEW:
Our client, a B2B Product Marketing Firm is seeking an experienced Marketing Director to take charge of the company's marketing efforts at the strategic, technical and creative levels. This position will encompass all marketing channels, including online, Email, promotions, content, social media, publicity and new business development. The right candidate will have worked with both on and off line strategy and optimization team to prioritize initiatives and manage projects from concept through implementation.
DAY-TO-DAYS:
- Participates in the overall strategic planning, development and success of the marketing department. Takes all necessary and approved actions to achieve both short and long-term goals and objectives of Marketing.
- Provides comprehensive understanding, planning, and execution excellence in direct marketing, both in print and online.
- Provides strategic direction to drive online lead acquisition through a mix of multi channel media & email marketing. Additionally outlines an online strategy to enhance the brand and effectively build awareness through media outreach.
- Leads in integrating online and offline communications.
- Manages marketing employees with regards to performance, training and development, mentoring and productivity. On-boards all marketing employees providing product training and hands on development of all processes and procedures. Participates in the performance evaluation process for direct report employees.
- Continually develops and monitors lead acquisition, quality, campaign performance & ROI.
- Develops and manages relevant annual marketing budget and is responsible for financial information for marketing.
- Insure that all marketing efforts are coordinated with the appropriate impacted departments and employees for an effective, seamless experience for customers and prospects and reliable analysis of program effectiveness
ABOUT YOU:
- 8-10+ years on & offline marketing experience in a similar role with measurable revenue and program growth with successful track record working within a B2B firm
- A bachelor's degree in marketing; Masters preferred
- Experience in managing a team of 6 plus marketing experts
- Deep knowledge of B2B marketing, e-commerce and Online operations
David Honig. Recruiter
MarketSearch
Boston, MA
Contact for More Info
phone: 617-971-0300
GROUP USER EXPERIENCE ARCHITECT – BOSTON
OVERVIEW:
This position serves as the primary lead User Experience Architect for a portfolio of global web sites, on-line services and mobile applications. This position will report to the Head of eBusiness Strategy & Customer Insight, and supports the overall company initiatives in global and regional web site projects. The position will make informed recommendations on design strategies, leveraging best practices, to develop and document methodologies, standards and best practices.
DAY-TO-DAYS:
- Lead teams in user-centered design activities including:
- Define and design User Experience Architectures (comprised of wireframes, sitemaps, scenarios/interaction flows, and prototypes) for online applications as well as web and mobile experiences.
- Heuristic Reviews and Competitive Audits: Performing heuristic evaluations of company and competitor online web applications.
- User Research: Conducting contextual inquiry (in-person observation & interviews) with target users to understand their mental models and behaviors. Analyze and synthesize user research & understanding to define appropriate functionality and product requirements to drive future redesigns.
- Research Analysis: Analyzing information gained during user research and also conducting heuristic and competitive analysis.
- Research Reporting: Writing recommendation reports based on research.
- Persona/Archetype Development: Defining target users and authoring detailed user personas.
- Modeling & Task Flow Creation: Conceptualizing ideal user paths/task flows/scenarios, etc.
- Information Architecture/Interaction Design: Building navigational systems, scenarios, information architectures, sitemaps.
- Wireframe Creation and Use Cases: Identifying key screen types and generating full screen inventories. Co- (and sometimes sole) author of detailed use cases that developers will use.
- Usability Testing: Conducting usability testing, analyzing the results and creating recommendations report.
ABOUT YOU:
- 10 years total industry (Website Design / Architecture) including at least 5 years of dedicated experience with website architecture, information architecture, interaction design, navigation design, and content best practices (all or part of which were performed in an agency environment)
- Demonstrated hands-on experience (shown via portfolio) in 2 or more business settings with wireframe / use case development; hands-on prototype development; user research
- Able to deftly balance client desires with user needs, research, and best practices
- Able to work as part of a cross-functional team in a fast-paced environment
- Excellent communication and presentation skills, both spoken and written
- Able to work alone or in direct collaboration with another team member
- Demonstrated experience with taxonomy-driven content structure, business process analysis, and CMS-driven projects
- Experience with online marketing strategies, social media, business process analysis
- Able to architect large corporate websites balancing user experience with SEO needs
David Honig. Recruiter
MarketSearch
Boston, MA
Contact for More Info
phone: 617-971-0300
VP, User Experience Design Director Jersey City, NJ
OVERVIEW:
We are currently looking for a Vice President, User Experience Design Director to work collaboratively with our Client’s Product Team. The person is accountable for the multi channel guidance experience they provide to their customers across their financial products & services businesses. In this role, you will lead multiple teams of designers through a user centered design process to define scenarios, process flows, wireframes, prototypes and functional design specs that will define and enhance our digital guidance experience and seamlessly support the interactions our Clients Associates have with their customers in branches and over the phone. You will work collaboratively with their creative services team to bring that experience to life in alignment with their digital channel standards and with the Client’s user insight team to get customer input and feedback along the way. All the while, working with our Client’s first rate technology team to inform decisions that push the boundaries of what is possible, while ensuring quality and speed to market.
DAY-TO-DAYS
Participate in the strategic planning process, providing user experience design thought leadership for the product development roadmap. Define capacity plans required to support business needs. Work with staffing to hire optimal mix of full time employees and variable resources required to support work. Guide and mentor multiple user experience project teams to create engaging and memorable experiences, driving environment of sharing and collaboration across projects and business lines. Work directly with Business partners to define customer needs and translate needs into an experience brief, develop design strategies in alignment with this brief, and represent design decisions to senior leadership team. Provide thought leadership on how to best distribute guidance content and experiences to our client’s customers across digital channels. Lead engagements with Usability team to solicit and synthesize customer feedback. Ensure all work is delivered on time and on budget and in alignment with our standards for quality. Be an evangelist for Client’s design thinking in the organization. Work collaboratively with the Design Senior Management team to define the next generation of how we deliver our Client’s services to their business partners.
ABOUT YOU:
15+ years of experience in web, mobile and social design with focus on assignments where information complexity and/or legal parameters present significant challenges to simplification and engagement
Experience designing interactive solutions for large companies with multiple channels, preferably in financial services
Proven ability to build and lead high performing design teams with track record of managing and grooming junior talent
Aptitude for managing large scale programs with multiple but inter-related design tracks
Extensive experience working with senior management to define design solutions that are adopted and implemented
Masters in Service Design, Human Factors or other design discipline a plus
Experience publishing or speaking about cutting edge design issues a plus
Proficiency with Visio or OmniGraffle, Illustrator, Fireworks and/or Photoshop as well as knowledge and limitations of web technologies such as HTML, CMS, JavaScript, Flash, SilverLight and CSS
Must have an online portfolio with multiple examples of proven digital solutions for marquis clients
David Honig. Recruiter
MarketSearch
Boston, MA
Contact for More Info
phone: 617-971-0300
SENIOR INTERACTIVE WEB DESIGNER – BOSTON
Must provide url/portfolio.
OVERVIEW
We are searching for a Senior Interactive Web Designer for our Client's Interactive Creative Team. This person is responsible for the development and execution of creative concepts for leading-edge Web solutions. This Senior Interactive Designer must have s a passion for interactive design with a strong understanding of online marketing and a belief that effective design is about the whole experience, not just the presentation.
DAY-TO-DAYS:
Design the interface and experience for a broad range of digital marketing deliverables: online advertising, video, landing zones, web sites, interactive tools, and more
Interact regularly with clients and marketing managers to gather project requirements and present work. This position will define and develop creative concepts according to creative brief requirements and the client's brand and communication objectives. They will brainstorm unique and effective solutions to our clients' business and communications challenges THe Senior Interactive Web Designer will collaborate with producers, writers, developers and fellow designers to take a project from initial idea to final output. Stay current with web design trends and be ready to apply them when needed.
Be creative and introduce new ideas and approaches to projects. Report to and review work with Creative Directors.
ABOUT YOU:
Proficient to expert in: Photoshop, Flash (Actionscripting), Illustrator and general web design principles and technology.
Effective verbal and written communication skills and the ability to interact professionally with a team and clients.
Ability to work on multiple complex projects simultaneously.
Ability to work collaboratively on multi-disciplinary teams.
Excellent design and typography skills.
Positive attitude.
Education and Experience
Must provide url/portfolio.
Bachelor's degree preferred.
5+ years of interactive design experience.
Must be well-versed in user-centered design methods and techniques.
Experience with 3-D design, motion graphics, interactive video, mobile media, or other advanced design preferred.
Strong experience with information design and usability.
Online marketing experience a must.
Experience with mobile and social marketing a plus.
David Honig. Recruiter
MarketSearch
Boston, MA
Contact for More Info
phone: 617-971-0300
Product Marketing Senior Manager – Healthcare IT Virtual / East Coast
All candidates must have healthcare IT experience working with a progressive, innovative technology firm focused on Provider Markets. Candidates must be comfortable working virtually.
OUR CLIENT:
Our Client is a multi-Billion dollar firm. This position is within their Emerging Markets Technology division. It was created to help improve the state of the healthcare system while marrying technology to marketing. Through our client's sophisticated technology and analytics, which are grounded in academic research, and our personalized Health Coaching resources, they can address the issues facing the healthcare industry today.
OVERVIEW:
Ideal candidates will thrive in the fast-paced, high growth start up environment of Emerging Businesses, while collaborating throughout a major, multi-billion dollar firm. Be part of history and join the cutting edge team that will be marketing the next generation products and solutions. Healthcare technology solutions.
As a Provider Product Marketing Senior Manager, you will be responsible for developing marketing content and product marketing initiatives to drive revenue growth for the Provider market. Responsibilities include creating value proposition messaging, developing marketing content, supporting sales with high-impact sales tools and messaging, performing competitive analysis, and identifying demand generation and market awareness opportunities.
The ideal candidate will have experience marketing healthcare technology and services to providers; strong writing skills; experience supporting sophisticated sales organizations; understanding of the healthcare IT/physician/payer markets, and a strong work ethic
DAY TO DAYS:
• Define and communicate product value proposition
• Create marketing content and sales tools that articulate and demonstrate product value to both prospects and existing clients (including ROI tools, presentations, RFP content, case studies, white papers)
• Understand competitive environment and use to develop superior marketing tools
• Identify points of differentiation for best positioning and adjust marketing content based on market trends and changes
• Execute go-to-market plans for product enhancements
• Identify demand generation and market awareness opportunities
• Provide sales training as needed
ABOUT YOU:
- Ability to maintain effectiveness in ambiguous, rapidly evolving situations
- Extreme collaborator who can navigate a large matrix organization
- Start-up DNA with Fortune 100 strategic planning
- Have a "do whatever it takes" attitude
- At least 5 years experience of B2B product marketing, brand, advertising, PR, market research, grass roots and web/digital/social experience
- Domain experience in healthcare IT, care management and provider markets
- Focused on results and success metrics, not just activity
- Experience marketing healthcare services to Provider health systems and physician groups
- Experience in marketing to C-suite executives
- Executive presence presenting to senior executives
- Flexible work schedule to cover all time zones
- BA/BS degree or equivalent, MBA/Masters a plus
- Wants to make a difference and help solve one of our country's most pressing issues
David Honig. Recruiter
MarketSearch
Boston, MA
Contact for More Info
phone: 617-971-0300
PRODUCT MARKETING MANAGER / HEALTHCARE TECHNOLOGY – BOSTON
OVERVIEW:
Ideal candidates will thrive in the fast-paced, high growth start up environment of Emerging Businesses, while collaborating throughout a major, multi-billion dollar firm. Be part of history and join the cutting edge team that will be marketing the next generation products and solutions. Healthcare technology solutions.
As a Provider Product Marketing Manager, you will be responsible for developing marketing content and product marketing initiatives to drive revenue growth for the Provider market. Responsibilities include creating value proposition messaging, developing marketing content, supporting sales with high-impact sales tools and messaging, performing competitive analysis, and identifying demand generation and market awareness opportunities.
The ideal candidate will have experience marketing healthcare technology and services to providers; strong writing skills; experience supporting sophisticated sales organizations; understanding of the healthcare IT/physician/payer markets, and a strong work ethic
DAY TO DAYS:
• Define and communicate product value proposition
• Create marketing content and sales tools that articulate and demonstrate product value to both prospects and existing clients (including ROI tools, presentations, RFP content, case studies, white papers)
• Understand competitive environment and use to develop superior marketing tools
• Identify points of differentiation for best positioning and adjust marketing content based on market trends and changes
• Execute go-to-market plans for product enhancements
• Identify demand generation and market awareness opportunities
• Provide sales training as needed
ABOUT YOU:
- Ability to maintain effectiveness in ambiguous, rapidly evolving situations
- Extreme collaborator who can navigate a large matrix organization
- Start-up DNA with Fortune 100 strategic planning
- Have a “do whatever it takes” attitude
- At least 5 years experience of B2B product marketing, brand, advertising, PR, market research, grass roots and web/digital/social experience
- Domain experience in healthcare IT, care management and provider markets
- Focused on results and success metrics, not just activity
- Experience marketing healthcare services to Provider health systems and physician groups
- Experience in marketing to C-suite executives
- Executive presence presenting to senior executives
- Flexible work schedule to cover all time zones
- BA/BS degree or equivalent, MBA/Masters a plus
- Wants to make a difference and help solve one of our country’s most pressing issues
David Honig. Recruiter
MarketSearch
Boston, MA
Contact for More Info
phone: 617-971-0300
Director of Branding, North America / Liquor
OVERVIEW:
We are searching for a Director of Branding, North America for a European based liquor firm who is launching a new product in The States. This position will manage all awareness generation on and offline including a heavy focus on social media. Candidate are required to have 7 plus years of similar market launch experience with a focus on the liquor/ beverage industry. This person will work closely with Business Development Teams, be steeped in brand strategy and must be comfortable doing AND developing innovative programs.
DAY-TO-DAYS:
This role is responsible for driving the overall brand and marketing strategy for the Corporate Brand portfolio to support the company’s mission. Drives the short-term and long-term vision for all brands, including portfolio optimization, development of strategic new brands and brand strategy within an individual banner. Works cross-functionally with teams to construct and clarify brand and visual equities for newly developed brands and/or brand reinventions. Partners with markets teams to develop integrated annual plans and support the continued advancement of brand strategy and mission. Lead team to develop compelling package design that supports brand strategy, delivers on design equities, delivers shelf clarify, and is in agreement with cost structure. Develop, monitor and actualize overall and single initiative budgets for brand strategy, marketing, consumer research and package design. Liaises with European Marketing Leaders to drive synergies and share best practices.
KEY DELIVERABLES:
Brand vision and positioning; strategic brand development plans; category vision and strategies; innovation and new product development in line with brand strategies; brand translation plans (marketing plans) and annual business plans. The incumbent has direct, full P&L accountability.
David Honig. Recruiter
MarketSearch
Boston, MA
Contact for More Info
phone: 617-971-0300
MARKETING MANAGER / LIFE SCIENCES
ALL CANDIDATES MUST HAVE A LIFE SCIENCES BACKGROUND.
OVERVIEW:
The key elements of the role will be to ensure that corporate marketing strategies are suitably aligned with the requirements for development of the business in the North American market and delivered appropriately to meet business objectives. The role will involve close liaison with the US based sales management and international marketing teams as well as finance and local business administration. The position combines both strategic and tactical elements and includes responsibility for the delivery of marketing collateral including sales literature, promotion of the Client's portfolio across all relevant media, ensuring increased press coverage, input to web site development and improving social media coverage. The role will initially involve direct supervision of a US based marketing coordinator and there is scope for the expansion of the US based marketing team over time. It is expected that the role may involve domestic and international travel.
DAY-TO-DAYS:
• Development of the divisional marketing and communications plans in conjunction with the Marketing Director, ensuring suitability for delivery in North America
• Development of appropriate communications materials and methods (including events, PR, product packaging and electronic channels etc) that build the Division’s brand identity and support the promotion and understanding of the business’s products and services
• Working with the R&D and product management teams to manage the product portfolio life cycle from strategic planning and market positioning to tactical activities.
• Gathering and collation of market and competitor intelligence in order to identify market requirements for current and future products and to inform strategies for improvement of existing products and services and their profitability
• Achieve regular, timely and positive media coverage across all available media
• Demonstrate technical marketing skills and a high level of company, product and competitor knowledge.
• Extensive liaison with other groups including sales, R&D and finance to regularly review strategy and tactics.
ABOUT YOU:
• A professional Marketing qualification (or equivalent) combined with a minimum 5 years
• experience of B2B marketing in a life sciences company
• Demonstrable experience within a life sciences laboratory environment combined with experience of the life science research market
• The ability to prepare copy for both print and electronic marketing collateral development
• Demonstrable experience in key marketing delivery areas including; database management, organisation of seminars and events, web promotion, direct mail and email pay per click advertising, public relations and the use of social media tools
• Strong experience of budget allocation and maximising ROI from marketing activities
• Good technical skills, including intermediate/advanced MS Office, basic HTML and experience of content management systems;
• Excellent written and verbal communication skills
• Experience of leading teams responsible for the delivery of marketing collateral including the ability to write copy required to support marketing campaigns
David Honig. Recruiter
MarketSearch
Boston, MA
Contact for More Info
phone: 617-971-0300
Marketing Search Manager Worcester/ Northborough
Marketing Search Manager
Our client is a highly successful manufacturing firm who is focusing their efforts on local, web optimization. They have a deep knowledge brand recognition in the marketplace and an internal marketing department including a highly profitable Call Center. They are now one of the top providers of their product vertical in the country.
DAY-TO-DAYS:
This position is responsible for all demand generation and inbound/outbound marketing programs for a leading SEO/SEM optimization provider. We're looking for a professional who can generate leads via a variety of channels. The candidate will work with the Executive Team and oversee the development of campaign-related branding. The candidate will be directly responsible for lead generation as well as lead management activities. This role works closely with the Sales Team to create a high level of alignment between the Marketing and Sales Departments.
Specifically, they will develop and implement high-impactful, locally based segmented demand generation campaigns. They will generate qualified sales leads using a mix of programs, activities, and events all involved with SEO/SEM. These will include Online marketing such as content syndication and third-party email blasts. This Manager level role will also work directly with PPC campaigns, including Google Adwords, LinkedIn, Facebook, and Bing.
The Manager will measure and report on effectiveness of marketing programs and campaigns, with the purpose of improving resource allocation, efficiency, and revenue generation. They will measure and monitor lead generation/salesfunnel activity for predictable pipeline building. Specifically: score, nurture, segment, analyze, track, and report on leads, measuring the impact and ROI of marketing on pipeline and revenue. Finally, this role will align marketing programs and activities with overall corporate marketing strategy then manage and track budget.
ABOUT YOU:
- 3-5 years experience in SEO/SEM program development, execution and measurement
- Proven success in creating and executing a variety of marketing campaigns and demand generation programs
- Proven paid advertising management experience (AdWords, Bing, LinkedIn, Facebook)
- Demonstrated ability to manage multiple projects, programs, and priorities
- Master at marketing operations, automation, infrastructure and measuring ROI
- Ability & willingness to learn new online platforms and skills
- Should be self-motivated and results-oriented, have excellent analytical and communication skills, and be a team player
- Bachelor's degree
David Honig. Recruiter
MarketSearch
Boston, MA
Contact for More Info
phone: 617-971-0300
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Recent Posts
- VP, MARKETING – BOSTON
- Marketing Director B2B – Scottsdale, AZ
- GROUP USER EXPERIENCE ARCHITECT – BOSTON
- VP, User Experience Design Director Jersey City, NJ
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- PRODUCT MARKETING MANAGER / HEALTHCARE TECHNOLOGY – BOSTON
- Director of Branding, North America / Liquor
- MARKETING MANAGER / LIFE SCIENCES
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