Market Search Recruiting Recruitment Executive Search for advertising & marketing pros in the right opportunities

Senior Marketing Manager, Medical Devices

Execute market segment strategy within the company’s total medical device vision.  Provide strategic direction input as applicable.

Key Responsibilities:

• Influences the organization by developing and establishing a vision for a particular market segment(s). Supports the strategic direction of medical device solutions with respect to the business plan.   Fosters relationship with key thought leaders to facilitate and promote our client as the global leader of this vertical for medical device solutions
• Identifies market, opportunities and feasibility of product development and/or business development including economic analyses on new and improved device solutions for the market segment.
• Partners effectively with Regional Marketing teams for seamless transition for sales execution and support including, but not limited to development of effective resource tools and repositories for relevant market segment information for effective field access.
• Creates segment or product specific tactical plan.  Responsible for the development of the entire portfolio of marketing deliverables including business plan, business case, global marketing plan, positioning, identification of right solutions for new technology platforms, lifecycle plan for existing platforms and products.
• Develops and disseminates information on a continuous basis to pertinent parties concerning the fulfillment of project goals and objectives.
• Oversees all aspects of global lifecycle management (development to full market release to obsolescence / product rationalization).  May lead a team (either directly or indirectly) to drive new market strategies with existing and new product platforms.
• Determines market analysis approach and guides research.
• Coordinates technical product development and/or integration activities as required for new business development projects.
• Develop strategic and tactical marketing plans for specific products that manage sales and profitability objectives
• Gather data on competitors and analyzes their prices, sales and methods of operation.
• Provides technical consultation to field personnel and customers during the early life of new products.
• Propose and manage new product development and introduction programs
• Establish worldwide guidelines for pricing of specific market segment(s) or product.
• Forecast worldwide product sales for specific market segment(s) or product
• Partners with Global Marketing Communications on product positioning and brand identity for market segment and/or product.
• Oversees development of turnkey marketing programs and solutions for market segment ready for regionalization and implementation ensuring effective transitioning to Regional Marketing teams
• Provides franchise direction, messaging and positions to regional marketing including pricing parameters to support sales growth goals and branding; ensures sharing of regional best practices for market segment
• Participate in the business development process as needed
• Develops and executes MPIA & SPIA initiatives owned and accountable by the regions.
• Mentor and develop direct reports or other team members, as appropriate.

Education and Experience Requirements

• BS/BA required
• MBA or advanced marketing training preferred
• 7+ years progressive sales, marketing, management experience with a minimum of 5 years in a healthcare related industry
• International and domestic market experience including franchise management, branding, mergers & acquisitions beneficial
• Successful record of accomplishment in product development, program management and commercial marketing preferred.
• Expert presentation skills, collaboration skills, influence management skills and knowledge of developed market models.
• Travel Requirements: Up to 50%

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300