Market Search Recruiting Recruitment Executive Search for advertising & marketing pros in the right opportunities

Director of Branding for MMO Gaming Los Angeles, CA

Our client, a known brand in the gaming industry has engaged our Team to locate a Director of Branding for MMO Gaming. We are looking for the perfect candidate who had past experience in both start-up and previously branding Gaming Firms.

This candidate will have past experience in developing and executing effective and creative marketing plans, including:

• Pre-launch and launch awareness, sing-ups and up-sells from FTP trails to paying player; re-sell future versions

• Post-launch acquisition and retention

• Work with developer and CRM/platform team on in-game up and cross-sell

• Seek out and negotiate cross-promotions and partnerships, CPA, affiliate

• Design asset creation and distribution plans

• Oversee Global marketing partners and plans; lead Global brand teams

Create marketing plans; revenue tracking documents

Manage brands and franchises through multiple releases and platforms:

• Social platforms

• Browser-based

• Downloadable games

• Mobile games

Understand how online and boxed play links and work with brand managers of franchise boxed product to develop synergistic marketing and product plans.Experienced in:

• Paid and Freemium MMO models

• Paid and Fremium browser-based casual games

• Digital client sales/ROI modeling• Digital, web, mobile and Social marketing

• Analytics, forecasting, reporting and projections

•Key art, brand assets, advertising and online marketing assetsManaging multiple agencies and partners

•Managing multiple titles and projects at once

•Develop and oversee budgets

We NEED the person who’s all about:

1. Free to play MMOs

2. Micro-transactions

3. Regular MMOs (WOW)

4. Browser-based games

5. Social Games

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300