Director of Media Measurement -Entertainment Sector New York

2Aug/100

Director of Media Measurement -Entertainment Sector New York

Director of Media Measurement for entertainment products. Located in NYC. Candidates require MBA's from leading schools, 8 + yrs. within Nielsen, IRI environments along with data modeling & digital strategy exp. Candidates with backgrounds in TV network strategic marketing are preferred.

Candidates must have a fundamentally advanced approach to isolating and measuring the impact across media and marketing levers than brand tracking and historical statistical analysis. Experience in drafting, executing and measurement of marketing plans for leading clients with best practices for digital media in the media mix is required.

A management consulting background, within leading nationalEntertainment clients (network, cable, TV) along with success in developing ROI measurement programs for is a must.

This is a marketing role; not sales. We are not searching for a Business Developer we are searching for a Marketing Strategist who understands media measurement.

Candidates will a have media measurement & date modeling types of marketing services / media agency backgrounds.

MarketSearch is a nationally networked executive search firm whose sole area is marketing, advertising and marketing communication. Our clients are constantly providing us with a wide variety of advertised and unadvertised positions to be filled and look to our expertise in filling them. Because of our ability to provide who our client is looking for, our services are paid by the client, not by you. If you are seriously looking for your ideal position in marketing or advertising, we are seriously looking forward to finding that position for you. Every member of the MarketSearch team has an extensive background in these areas enabling us to provide you with guidance and support when seeking and filling positions. Send us your resume for future reference. Contact us for more information. Our list of available positions has grown in the time it has taken you to read this.

David Honig. Recruiter
MarketSearch
Boston, MA

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phone: 617-971-0300