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Product Marketing Manager – e Communications – Automotive

Product Marketing Manager - e Communications

Overview:

In this position, the Product Manager is responsible for both product management and product marketing. This includes managing the product throughout the product lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, sales, marketing to deliver winning products. It also includes working with sales, marketing and support to ensure revenue and customer satisfaction goals are met. The Product Manager's job also includes ensuring that the product and marketing efforts support the company's overall strategy and goals.

Day-to-days:

The Product Manager is expected to define the product strategy and roadmap.  Additionally they are expected to deliver exacting branding guidelines with prioritized features and corresponding justification.  They will work with external third parties to assess partnerships and licensing opportunities.  Additionally this role is expected to be an expert with respect to the competition of each supporting marketing campaign. The PMM will develop the core positioning and messaging for the product even performing product demos to customers.  They will set pricing to meet revenue and profitability goals then develop sales tools and collateral support. Propose an overall budget to ensure success of each program, brief and train the sales force at quarterly sales meetings and go on press tours

About you:

Candidates require a minimum of 5 years experience as a Product Manager or Product Marketing Manager, preferably in the marketing services or automotive spaces. They should be able to demonstrate past success defining and launching superior products along with excellent written and verbal communication skills.  A Bachelor's degree (MBA preferred) is required.  Candidates with a technical background, and experience in automotive a significant plus.

David Honig. Recruiter
MarketSearch
Boston, MA

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phone: 617-971-0300