VP, CRM Loyalty Retail Marketing – NEW YORK

1Nov/110

VP, CRM Loyalty Retail Marketing – NEW YORK

OVERVIEW:

This position will function as an executive lead to revamp & optimized well known, successful loyalty programs. The person will build a support Team around them at a virtual office in NYC. Candidates must be comfortable working in an independent office.

ABOUT THE CLIENT:

Our client is a major, consumer retail driven marketer specializing in loyalty driven, retail based product lines. They are a publically held firm and highly regarded as the leader in their market space. They give their clients and partners the tools needed to keep positive customer traffic and revenue momentum moving forward through loyalty and reward program development. The organization has experienced record revenue growth over the past three years. This growth has led to major expansions along with new store openings making them a global consumer, retail player in North America, Europe and Asia. They are considered the largest employer in their field.

The Clients Marketing Department has been a major support in the firm’s growth. They have an existing group in place now spanning disciplines in Retention, Acquisition, Digital, Media and PR Brand Awareness Management. The CEO- President at our Client’s firm is actively involved and passionate about the marketing process along with having a major focus on enhancing the current loyalty development programs and optimizing supporting vendor relationships. He has helped lead and develop some of the most duplicated loyalty awareness campaigns in his market space.

DAY-TO-DAYS

The Candidate will devise the marketing strategy and implementation that drives member acquisitions, loyalty, share growth, revenue, and retention to our client’s target base. They will work with an internal marketing agency to develop promotional themes, offers, creative assets, and communication strategy to millions of members. This position will determine the overall go-to-market strategy for loyalty while leveraging a wide array of resources, from our client’s current partners to market research and all in-between.

They will lead development of enterprise-wide loyalty dashboards. Provide quarterly insights based on dashboard metrics. Recommend loyalty programs, accompanied benefits, including financial, service and behavioral targeting that are brand appropriate for our client’s customer and business needs.

This person will establish strategic retention marketing plans and programs to drive traffic that support revenue objectives for our client’s retail channels. In this role, the person will research, analyze, and monitor financial metrics, technological factors, and customer segments to capitalize on retail loyalty marketing opportunities.

This deadline-oriented Leader will manage 6 direct reports with responsibility for 7-8 other marketing associates.

ABOUT YOU:

You must be a loyalty and retention marketing expert at a senior leadership level and have c-level, client facing experience.

Candidates must have a strong history of managing and implementing marketing campaigns across email and direct mail, with additional knowledge of mobile and social media being a plus. Analytical skills along with creativity are a must as well. This person should be able to decipher marketing results, financials, and metrics to come to sound conclusions.

Experience in customer relationship management/lifecycle management/cross sell is preferred. Having the ability to define problems, collect and interpret data, draw valid conclusions, and make recommendations is part of the day-to-day tactics.

A minimum 8+ years proven leadership experience in loyalty marketing within the retail industry is preferred. Background with co-brand card programs, international markets and decentralized environment is a plus as well. Past Consulting House experience is favored.

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300