e-Marketing Program Director – Middletown, CT

We are searching for candidates local to the Middletown,CT market as relocation is not provided.

OVERVIEW:
Our client is searching for an e-Marketing Program Director. This position will manage and optimize national retention and acquisition campaigns geared towards small business markets. The Director works interdepartmentally with the Sales, IT and Delivery Teams in creating web technologies, email marketing campaigns and related online programs. Candidates should have 8-10+ years experience in SBM e-Marketing and a deep understanding of sales support for a $100m firm. This is fast growing, collaborative, sales driven, test & learn environment.
DAY-TO-DAYS:
Candidates for this position should be well versed in eMarketing.  THis would include comparion buying sites, email marketing campaign development & execution, social media straetgy, key word research and SEO.  This person will manage the Marketing Department's P&L.  They will plan all acquisition strategies along with evaluating what's working to aquire new clients now and how to optmize those programs.  This Director will also build on-going, measurable retention strategies all built around customer growth. All the goals of these ePrograms are to convert prospects into customers.  Candidates need examples of how they have successfully implicated such practices for a $50m plus firm in the past.
ABOUT YOU:
Great Director level contributor candidate who can add value to exisiting and new programs.
Someone who has roots in testing and an entrepreneurial to try new web based marketing ideas.

This position works closely with the Senior Management Team and will report into the CEO.  This candidate needs to be confident in their ideas, presentation and always strive for more.

The position is tracked for success and great retention programs are in place from our client.

8 Plus years of similar e-marketing straetgy and execution experience.

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

PRODUT MANAGER, DIRECT MARKETING ENABLEMENT – SAN JOSE, CA

OVERVIEW:

The Product Manager, Direct Markeging Enablement is be responsible for driving the outbound marketing activities for ourt Client's industry leading Decision Management Tools products.

This position will work with the product management team to craft the messaging and positioning for our Client's products, and then use that to create timely updates to our product collateral and sales enablement materials. The Manager will also work with our Client's field marketing and lead generation teams to develop and deliver innovative marketing programs that drive demand. Excellent communication skills are essential, with attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial.

DAY-TO-DAYS:

The right candidate will lead the Product positioning and work with product management to develop compelling positioning and messaging that differentiates our client's products in the market.  They will develop sales enablement tools and communicate the value proposition of the products to the sales team and develop collateral and other tools to support the sales process.  The Manager will launch products while working with product management Teams to plan the launch of new products and releases and manage the cross-functional implementation of the plan. The Manager will be an expert on our clients and their prospects, how they buy and their buying criteria; be the expert on our competition and how to acheive the best return for them through Marketing intellegence planning.

The manager should be a demand generation expert working with field marketing and lead generation teams to develop the strategy and manage the marketing programs that drive demand for our clients. products.

ABOUT YOU:

All canddiates need 5+ years of software product marketing experience with at least 2 years experience in a field facing role.  Experience working with software products such as Business Rules Management Systems, Business Process Management, Predictive Analytics, Optimization, or other highly technical products is a requirement.  Bachelor’s in business, marketing or communications

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

WEB GENERATION MANAGER – BOSTON

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

DIRECTOR OF CRISIS COMMUNICATIONS – BOSTON

DIRECTOR OF CRISIS COMMUNICATIONS

OVERVIEW:

Our client is a global life sciences branding firm with a stellar lead stance in the marketplace.  This Director level, hi profile position will handle all reputation management, particularly issues within crisis management. They will be deeply involved in public affairs, traditional and social media integration, messaging, writing, corporate citizenship and social responsibility.

Serving as a member of the firms’ internal communications executive management team, this Director will help the organization navigate toward their goals through the smart use of reputation and issues management, including strategic counsel, great writing, social media integration, and internal and external engagement.  They will help navigate critical business opportunities and challenges, including executive and brand positioning, regulatory scrutiny, mergers and acquisitions, traditional and social media relations, public affairs, and litigation.

DAY-TO-DAYS:

This individual will be responsible for proactively and reactively strengthening, enhancing and protecting The Company’s image and reputation worldwide, and among its key audiences, including customers and Stakeholders. This position will develop a company-wide comprehensive reputation and branding strategic plan that is focused on strengthening, protecting and maintaining the global reputation and consistent image of our Client on a global, segmented level.

This position will lead ongoing crisis preparedness and training of senior leadership and crisis team.  They will work collaboratively with the other Communications Centers of Excellence to ensure an integrated strategic affairs and corporate branding plans with; internal communications and external communications as well as other key functions; Investor Relations, Marketing Communications, Regulatory Affairs and Government Affairs.

The Director will lead strategy development for complex reputation, marketing and media challenges, including launch, re-brand, influencer, thought leadership and crisis communications.  They will be responsible for developing, planning and directing all public and stakeholder communications, recruiting and managing a small support Team.

There is an expectation of extensive travel US and Internationally

ABOUT YOU:

The successful candidate will be accomplished strategic communications and brand marketing professional with 10+ years of experience in an innovative company. The ideal candidate must have experience successfully managing a multi-national organization through a major crisis. Regarded as a proven and respected strategic communications and branding consultant to key leaders within the organization and is able to influence leaders position on issues. Demonstrate a visionary ability to build a “best in class” corporate branding function that utilizes and leverages all communication channels including social media. Must have the ability to travel immediately as situations warrant. Candidates must possess knowledge and understanding of branding strategies designed to achieve visual and image consistency throughout a multi-faceted, multi-layered and global organization.

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

EMAIL MARKETING MANAGER – BOSTON

Marketing Manager
OVERVIEW:

Our client is a Boston-based web optimization firm with a robust client list of name brands within the retail, financial services and consumer space. They have a deep knowledge of web marketing along with a thorough understanding of the business and technical aspects of web site testing.  They are now one of the top providers of multivariate testing solutions in the country.

DAY-TO-DAYS:
This position is responsible for all demand generation and inbound/outbound marketing programs for a leading site optimization provider. We’re looking for a professional who can generate leads via a variety of channels. Experience with Salesforce.com is essential.

The candidate will work with the Executive Team and oversee the development of campaign-related branding. The candidate will be directly responsible for lead generation as well as lead management activities. This role works closely with the Sales Team to create a high level of alignment between the Marketing and Sales Departments.

Specifically, they will develop and implement high-impact integrated demand generation campaigns.  They will generate qualified sales leads using a mix of programs, activities, and events. These will include Online marketing such as content syndication, newsletter advertising, third-party email blasts.  They are responsible for Trade shows, Webinar and events participation and development.  This Manager level role will also work directly with PPC campaigns, including Google Adwords, LinkedIn, Facebook, and Bing.

They are responsible for email marketing / autoresponder campaigns and understanding how to both properly segment and optimize.  The Manager will measure and report on effectiveness of marketing programs and campaigns, with the purpose of improving resource allocation, efficiency, and revenue generation.  They will measure and monitor lead generation/salesfunnel activity for predictable pipeline building. Specifically: score, nurture, segment, analyze, track, and report on leads, measuring the impact and ROI of marketing on pipeline and revenue. Finally, this role will align marketing programs and activities with overall corporate marketing strategy then manage and track budget.

ABOUT YOU:

- 5-7 years of relevant experience in B2B software marketing

- Proven success in creating and executing a variety of marketing campaigns and demand generation programs

- Proven paid advertising management experience (AdWords, Bing, LinkedIn, Facebook)

-    Hands-on experience with Salesforce.com

-    Demonstrated ability to manage multiple projects, programs, and priorities

-    Master at marketing operations, automation, infrastructure and measuring ROI

-    Ability & willingness to learn new online platforms and skills

-    Should be self-motivated and results-oriented, have excellent analytical and communication skills, and be a team player

-    Bachelor’s degree

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

Investor Relations Associate – Boston

OVERVIEW:

Client is a globally respected Consulting Firm who have recruited some of the smartest talent in the business.  Their main services include a range of strategies including private equity, public equity, leveraged debt assets, venture capital, and absolute return capital.

The Investor Relations team is now seeking a full-time Associate.  This individual will have primary responsibility for working with senior Investor Relations professionals covering global private equity and venture businesses.

DAY-TO-DAYS:

This position will support the senior Investor Relations team in sales and relationship management activities, including short and medium-term special projects and analysis.  They will respond to investor data requests and assembling ongoing data content for Investors. Additionally, this position will assist with preparation of Annual Meeting materials and quarterly investor letters. They will create innovative and insightful presentation content for current and prospective Investors. And of course they will be expected to participate in existing and prospective investor update meetings.

ABOUT YOU:

Candidates should be vastly familiar with discretely handling highly confidential and sensitive information and comfort with organizing and interpreting large amounts of data.

All candidates should have two years’ experience in strategy consulting, investment consulting, or asset management. They should have demonstrated professional and academic achievement. Additionally they should have demonstrated analytical and quantitative skills and superb written and verbal skills.

This search is well suited for a strong team player with an entrepreneurial predisposition and strong interpersonal skills as required to interact with personnel across senior levels of the Firm.

A self-starter with strong project management and follow-through skills will do well here.

SOFTWARE’S:

Candidates are required to have outstanding Excel and PowerPoint skills.

EDUCATION

Four-year college degree with a strong academic background (minimum 3.5 GPA).

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

MANAGER OF PREDICTIVE MODELING SOUTH OF BOSTON

MANAGER OF PREDICTIVE MODELING

Full company paid relocation is provided.

OVERVIEW:

Our client is a progressive, well positioned, highly successful customer centric marketer located south of Boston.

The major functional focus of this role is providing business analysis and project management. Other functional responsibilities potentially include understanding advanced campaign design, customer needs, complex profiling, and statistical analysis. This director level position will propose and deliver solutions with his/her subject matter expertise, supervise other staff on projects, develop methodologies or infrastructure, and serve as a strong business communicator with sponsors, peers, and suppliers.

This position is deeply rooted in client focused data development working across multiple channels and product lines. Candidates who understand the measurement of behaviors, the drivers to buy then how to make best-bet recommendations to optimize programs will do very well in this position.

DAY TO DAYS:

This Manager level role will proposes solutions to solve strategic, tactical, structured, and unstructured business problems.  They will work Independently to manage deliverables and present results to senior management.   This person will also supervise others on projects, including project management on business problem solutions, guidance on methodologies and quality assurance of results.  They will collaborate with marketing sponsors and other analytic professionals to identify requirements.   Partners with technology groups to identify and resolve any data, environment, and implementation issues.  The Manager evaluates then develops tools, methodologies or infrastructure to resolve long-term business problems.  They will also utilize modeling software, data and system requirements, scoring process, and predictive model output integration into business systems.

ABOUT YOU:

All candidates must be driven by the numbers and have past experience using predictive modeling to solve complex marketing solutions.

Bachelor's Degree in statistics, finance, accounting, engineering or 5+ years prior experience in analytics/project management. MBA is preferred with at least 5 years of relevant experience Project management experience in a matrix environment.   Marketing and Direct Marketing experience is preferred.   Familiar with data and data warehouse environments   Previous database experience   Previous statistical training is required.  Working to expert knowledge in SAS and SAS for marketing optimization is a big plus.

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

Senior Director of Corporate Communications – Life Sciences – BOSTON.

OVERVIEW:

Senior Director of Corporate Communications - Life Sciences - BOSTON.

We are searching for an expert who is experienced in creating then executing global external corporate communications strategies designed to increase the visibility and awareness for Life Sciences firms.

This person will lead a Team and develop a company-wide comprehensive external communications strategic plans that are focused on increasing the positive awareness and visibility of our client then aligning to the company’s strategic focus. 10+ years of similar experience within a Life Sciences Firm is a must have for this candidate.

DAY-TO-DAYS:

This position will be slated with developing a company-wide comprehensive external communications strategic plan that is focused on increasing the positive awareness and visibility of our client and then aligning the company’s strategic priorities. Additionally, the Director will develop a proactive media relations program that establishes a broad relationship base to maximize the company’s reach.  This would include retaining relationships with the media globally that ensures our Clients point of view is proactively communicated.

The Director will build and maintain collaborative relationships with key stakeholders, including credit rating agencies, patients and professional and industry organizations. They will need to proactively connect external events and issues impacting the Medical Device industry and influences within the Clients reaction and communication strategies. They will proactively collaborate with our Client’s businesses and marketing communications to ensure there are integrated PR and media relations strategies for product launches, industry events and other external events.

Candidates will have experience in providing innovative media training to company spokespeople.  They will create “Best in Class’ media channels and communication tools that include:  interview briefing documents for spokespeople, media, press releases, press kits, and e-communication.

ABOUT YOU:

Candidates are required to have 10+ years of global communications experience in an innovative company, preferably related to the Life Sciences industry. They should be proven and accomplished communications/public relations professionals.

The ideal candidate has managed reputation management challenges that include product recalls, regulatory issues and other company challenges impacting the company’s image and reputation.  Candidates should be highly regarded as a proven and respected communications consultant to key leaders within the organization and is able to influence leaders position on issues. They should have demonstrated an in-depth understanding of target audience, highly effective writing style and expertise in high-impact messaging to broad audiences.

Most importantly, they should be a visionary ability to build a “best in class” External Communications function that utilizes and leverages all communication channels including social media.  This accompanied with the candidate being an exceptional leader while providing mentoring and development to a team of communication professionals and having a openness to extensive travel US and Internationally will make a strong fit.

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

NYC – VP, Client Services, Analytics Marketing Services

VP, Client Services, Analytics Marketing Services

OVERVIEW:

Our client is a progressive, Marketing Solutions Firm dedicated to helping clients more profitably manage their customer base.  They are rooted in analytic marketing solutions. In this role, your focus will be bringing analytically driven thought leadership, insights and recommendations to clients.  We are searching for an established Account lead that can both successfully guide major client brands data driven campaigns and additionally manage the delivery of data analytics to optimize each programs success.

They will lead teams of Client Services professionals in the strategy & execution of business plans. Partner with Technology Services leadership to execute against client deliverables. This position will provide senior level analytic expertise and thought leadership spanning retail clients, projects and project teams.

Members of our Client’s Strategy Group have backgrounds with top strategy consulting firms, leading Data Technology & Marketing Services Firms. This role will directly work on innovative analytic client projects and data analysis to build fact-based recommendations and support decision making to drive practical applicable business strategies. Work directly with senior client business executives and analytically savvy clients to drive analytic strategies and revenue-generating projects.

DAY TO DAYS:

The successful candidate will have the opportunity to develop skills in strategic data driven analysis, lead a variety of complex strategic and organic business development.  In addition, the successful candidate will have the opportunity to drive global initiatives across this firm products and services.

This position will develop data-driven marketing models that integrate comprehensive and holistic marketing plans based on customer behavior that seek to more effectively use prospect and customer data to produce and execute. Be a point person and thought leader in the definition of marketing strategies for retail brands. Manage the deployment and oversee the execution of data insights and intelligence service offerings. Provide expertise, guidance and strategic vision in support of organic business development efforts.

ABOUT YOU:

• 10+ years of work experience, including significant time performing marketing analysis and applied analytics and solving business problems with analytics within the Retail, CPG and Auto industries. Proven record in driving new ideas from inception to implementation
• Ability to provide thought leadership in directing analytic teams on what projects have the most impact to client business, interpreting the results and figuring out how to apply the findings in a live analytic environment.
• Deep knowledge of both classical inferential statistical techniques as well as more recent CPU-intensive techniques (ensemble modeling, boosting, etc.). Expertise in one or more languages/environments for statistical analysis such as R, Matlab, SAS, etc.
• Strong client –facing skills and ability to communicate technical material to a wide spectrum of audience profile -- business executives with little quantitative background to deeply technical audiences. Ability to draw from various academic fields and industries to tackle business problems with analytics.

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

VP, Marketing, Digital and Research- Coastal Maine

OVERVIEW:

The VP, Marketing, Digital and Research will be responsible for designing and implementing marketing and communication strategies, and identifying and developing new product initiatives.   This position will be based at the Company’s headquarters on the Maine coast.

This is an opportunity for a highly motivated and strategic marketer to help create, launch and build a new online financial services product. They will be involved in the key aspects of the launching and marketing of a unique opportunity for consumers.

Ideal candidate is an experienced executive, highly motivated, ethical, and self-confident, with strong interpersonal skills, an attention to detail, and a self-starter who is attracted to a challenging opportunity in a new venture. Candidate must be passionate about making a difference, and eager to work on a team to help create a successful and noteworthy company.

DAY-TO-DAYS:

This position will develop and implement consistent brand messaging across the Company and various distribution channels and will direct marketing efforts through all channels and distribution points. Identifying and developing targeted product-marketing campaigns. Candidates will create a system of measuring effectiveness of the Company’s investment in marketing. Managing the communications effort of the Company including public relations. Lead the Company’s social media efforts and identify emerging channels to engage the Company’s diverse customer base. Lead the Company’s customer research effort including customer relationship management data-bases, market research efforts and identification of new products and markets for the organization.

ABOUT YOU:

10+ years demonstrated experience in digital marketing and traditional marketing with an emphasis on financial services, customer focused marketing. Experience in creating and the management of social media campaigns and/or activities. Experience in building and managing affinity partnerships. A passion for and experience in driving innovative digital marketing. Fund raising experience either on the charity side or agency side with a focus on digital (web and mobile). Candidates should have a proven history and samples of effective marketing plans, program development and executions. Additionally they need a demonstrated ability in launching digital properties and campaigns. Experience in SEO, SEM and innovative campaigns. Experience in web analytics. Bachelor’s degree required, MBA with concentration in marketing preferred.

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300