Market Search Recruiting Recruitment Executive Search for advertising & marketing pros in the right opportunities

VP, Director of Media Measurement Client Data Strategy- Los Angeles

Candidates must have worked in a client services role for agencies servicing major car clients and similar consumer focused firms developing targeted media modeling and measurement campaigns (not sales).

Located in LA. Candidates require MBA's from leading schools, 10 + yrs. within media modeling measurement environments along with data  & digital strategy exp. Candidates with backgrounds in automotive media measurement and strategic marketing are strongly desired.

Candidates must have a fundamentally advanced approach to isolating and measuring the impact across media and marketing levers than brand tracking and historical statistical analysis.

Experience in drafting, executing and measurement of marketing plans for leading clients with best practices for digital media in the media mix is required.

A management consulting background, within leading national automotive clients  (and similar media focused CPG's) along with success in developing ROI measurement programs is a must.

This is a marketing role; not sales.  We are not searching for a Business Developer we are searching for a Marketing Strategist who understands media measurement.

Candidates will a have media measurement & date modeling types of marketing services / media agency backgrounds.

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

Recruiters Best Practices Summit Sessions Announced!

Congratulations to the 2010 "Excellence in Employment" award winners!

What do you get when you combine a terrific speaker like Peter Weddle, a room full of thoughtful colleagues & well-deserved recognition for those who exhibit a passion in recruiting? A positively memorable experience for everyone called the "Excellence in Employment" awards.

Congratulations to Hannah Ryan, the 2010 "H. Michael Boyd Excellence In Employment Award" winner.

Special Recognition awards to Ken Chin, Suzanne Grandinetti, Tom Prince, David Honig, and Randi Alterman.

The 2010 Distinguished Service Award was presented posthumously to Stephen Mitchell, who passed away in May after a two year struggle with cancer. Steve was a local leader who contributed greatly in advancing recruitment marketing globally and innovative recruitment process consulting in the healthcare industry nationally.

Lastly, special thanks to our exclusive sponsor of the event, Monster.com, "Your calling is calling" whose generosity allowed us to provide this memorable evening event to a room full of people well below market-rate.

Since we began our Recruiters Best Practices Summits four years ago, the all-day event has taken on a life of its own. With "best-in-class" content and compelling speakers it is arguably the best and most inclusive event for employment professionals to attend in New England. It is affordably priced to make it accessible for all. In addition to the "best practices" being shared is an unmatched forum for personal and professional networking all day.

I look forward to seeing you there, recognizing and acknowledging colleagues who exemplify excellence, and sharing "best practices" in the field of recruitment. If your organization is interested in being a sponsor for the 2010 Recruiters Best Practices Summit please reach out to me by email at president@aoep.com<mailto:president@aoep.com>

Sincerely,

Mike Vangel

President, AOEP

Association of Employment Professionals <http://r20.rs6.net/tn.jsp?et=1103638603518&s=377&e=001SCy54Pj_6by0K6OsuSS47-o743JhqyjIyMkajjdDswoG8EdVQSl83t-aDtyCj300kKHnFIZolSeUdY0qRhJ2LqsKzbPga6fINsTQkmm0CL4=>

P.O. Box 540433

Waltham, Massachusetts 02454

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

MARKETING SERVICES ACCOUNT MANAGEMENT SUPERVISOR (GREATER BOSTON)

Candidates must have developed integrated marketing plans for B2C and B2B clients and have relevant, current campaign strategy setting experience. This person will participative in company strategy along with day to day hi-level marketing plan delivery and some Team Mgmt. Highly consultative in approach. Candidates must demonstrate deep marketing, agency-side experience in managing high profile, volume based accounts deeply rooted in web based marketing programs & integrated campaigns. Experience with emerging web media is strongly preferred. Day-to-days will include collaborating with colleagues on accounts, new business pitches, agency operations, recruiting and training staff, managing client relations and support of current accounts. Candidates must have worked within a leading Marketing Services / Advertising Agency environment leading client services for multiple accounts. 7+ years related agency experience.

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

Senior Director, Community Relations & Public Relations – New York

The Senior Director role will be responsible for developing and leading innovative external public relations strategies that create and drive awareness and business initiatives across the client's geographic footprint and nationally as appropriate. The position reports to the Vice President, Corporate Communications.

The Senior Director will have expertise in team building, possess strong executive presence, will use data to develop and lead programs and activities, and will have strong work experience to drive strategy and support recommendations. This person should have experience engaging with and managing the press and a high degree of comfort interfacing with a variety of internal and external individuals and entities. Individual should have significant experience managing people, as well as agencies and budgets.

Responsibilities:
• Develop and be responsible for strategic planning and supervision of all public relations programs for  the client;
• Manage implementation of an integrated, long-term media relations strategy that will position the client with top-tier, industry, and local media as a leading community corporate member;
• Manage corporate reputation and image in the press;
• Understand the client's operating environment and develop strategic communications initiatives to further the Client's reputation as a leading organization;
• Provide strategic communications counsel and support to The Client's senior management team;
• Manage all organizational interactions with external media;
• Strengthen and leverage The Client's relationship with top-tier news organizations;
• Influence the operating environment by gaining coverage for the Client's industry perspectives on financial issues;
• Work effectively in cross-functional teams to advance communications strategy;
• Act as corporate spokesperson for all topics within responsibility/area;
• Work with appropriate divisions (ex: commercial banking, retail, products, government relations) to develop specific plans to address key issues;
• Assess risks, issues, and potential problems and provides proactive solutions;
• Coordinate closely with relevant departments on all company partnerships; serve as PR liaison with all professional and vendor partners, coordinating media strategy, overseeing its implementation, making strategic media calls;
• Oversee quality of all materials for the Bank – releases, briefing documents, media pitches, etc.
• Handle relevant media inquiries, manage relationships, clarify company positions and build goodwill;
• Mange external agency relationships;
• Develop and coordinate pitches and seek to place positive stories in business, trade and consumer media as aspect of communications strategy;
• Be Responsible for giving day-to-day direction to a PR Associate;
• Develop roster of speaking engagements and event opportunities for participation; and manage executive training and briefing needs;
• Develop and maintain relationships with executives, counterparts, as well as with key media.

Basic Qualifications: (required)

• Bachelor’s Degree
• 10 years of media relations/external communications experience.
Preferred Qualifications:

• Bachelors Degree in Communications, Journalism, English or Business
• 15+ years of media relations experience in banking, financial services, or other related environment
• A strong business background, as well as excellent managerial skills
• Solid top-tier media relationships
• Masters Degree in Communications, Journalism, English or Business
• 10 Years experience Working in a senior communications role, with a proven track record for developing and implementing successful communications strategies and providing communications counsel to business leaders
• 10 Years experience in Identifying and briefing senior management on matters relating to industry trends and challenges, public information, relationships with the news media, and potential impact of policy and product decisions
• 10 Years experience in Defining, developing and managing national external communications strategy to highlight corporate activities across all dimensions including vision and leadership, products and services, financial results.
• 10 Years experience in managing media interviews for the CEO and senior executive officers, including national television, radio, global print/broadcast media and all trade publications
• 10 Years experience in Creative, integrative problem-solving and structured thinking
• Solid experience in dealing with significant issues management
• Strong, demonstrated record of developing cooperative internal and external working relationships is critical
• Demonstrated success in working with all levels of senior corporate management. • Excellent presentation skills and persuasiveness are mandatory.
• Excellent organizational, written and oral communication skills for all materials, including business communications required
• Ability to manage pressure, meet deadlines and monitor and evaluate results is essential.
• Experience acting in spokesperson capacity
• Demonstrated hands-on management, planning, and execution
• Must have prior experience working with a large agency and large partnerships.
• Strong understanding of the public relations industry, and related knowledge of key trade publications, genre publications and local and national outlets.

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

Statistical Manager – Boston, North

The Statistical Manager role is a senior-level contributing member of our client's Consulting Group. Working closely with Client and Technology teams within our client, the position is accountable for the design and management of various database marketing analytic projects including predictive modeling, segmentation, measurement and profiling.

Responsibilities:

•           Develop new and alternative approaches as needed based on client needs

•           Design,  enhance, implement statistical or quantitative models and interpret such techniques as logistic and linear regression, cluster analysis, factor analysis, design of experiments, and CHAID towards business problem

•           Ultimate responsibility for quality and statistical validity of analysis and presentations

•           Provide guidance to team members on relevant analytic techniques and applications, where necessary

•           Provide proficient problem solving and data analysis based on modeling and statistical experience, as well as increasingly broad-based marketing and business experience

•           1-2  direct reports – providing coaching, mentoring and professional development

•           Communicating technical issues clearly to individuals from various backgrounds (Database technical support, client services, business analyst, etc.)

•           Project management, define project scope, execute and evaluate projects, provide the final deliveries and articulate the results to the internal or external clients

Requirements:

•           Masters in Statistics or an equivalent quantitative degree. Five or more years of analytic experience including management of analytic professionals and database marketing experience.

•           Strong communication, interpersonal and negotiation skills a must.  Consultative selling skills highly desirable.

•           Experience in the pharmaceutical industries preferred. Proficient in SAS programming.

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

DIRECTOR OF BRAND STRATEGY – MID ATLANTIC STATE

We are seeking a Director Brand Strategy for our fortune 100 client. In this exciting role you will develop and lead new marketing mix and spend strategies for US Acquisitions business. You will develop strategic portfolio marketing communications, and partner to assess and implement segment and market specific campaign focused on delivering the highest ROI. This position reports to the VP of Brand Strategy for Acquisitions.

Responsibilities:

• Lead a multi year, multi-market media optimization effort focused on mix, spend, messaging and creative streaming.
• Develop and execute marketing plans for multi-channel integrated campaigns that build brand and drive business results
• Leverage major marketing campaigns, sponsorships, new product launches to identify and execute scalable local/national marketing programs to drive business results
• Drive enhancements to the user experience on our website
• Lead our online merchandising strategy and marketing communications for our client's consumer products
• Generate competitive intelligence to stay abreast of market developments
• Work with our market research department to glean consumer insights to inform strategy/projects
• Partner cross-functionally with: Marketing & Analysis (P&L owners), other Brand teams, Operations, Legal, etc.
• Review analysis of outbound marketing metrics to identify key consumer insights/trends and recommend strategies to maximize integrated marketing campaign results
• Partner in assessment of overall effectiveness of marketing initiatives and investments.
• Oversee agencies and other vendors as required

Basic Qualifications: (REQUIRED)

• Bachelors degree from an accredited College/University
• 10 years experience in Brand marketing and Brand communications for a leading consumer brand
• 5 years experience in managing a team

Preferred Qualifications:

• Masters Degree in Marketing, Business Administration, Marketing or Quantitative Analysis
• Experience in financial services, insurance companies
• Experience at a top innovative company that’s known for integrated marketing and/or Branding (e.g.- Apple, P&G, Zappos, etc.)
• Knowledge of Microsoft suite (Word, Excel, PowerPoint and Project)
• Superior presentation and communication skills
• Project management and multi-tasking
• Superior strategic thinking and leadership skills
• Independent and self-motivated
• Excellent interpersonal and customer service skills
• Strong analytical skills

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

Senior Statistical Modeler Boston

Our client is looking for a Statistical Modeler to join the team in Boston.  Our client measures media effectiveness of major consumer advertising channels.  This position will be responsible for creating predictive statistical models with data collected from media measurement tools.

This will include extracting and formatting datasets for analysis, creating an analysis plan that includes a variety of statistical techniques, creating and testing the models, and putting the models and their learning into forms that can be used by company staff.

Candidates will need experience in SAS (or SPSS), and experience extracting data with SQL.  They will also need a background in Marketing or media models.  Strong communication and reporting skills to present results and interface with staff a must.  A diverse background in statistical modeling techniques is desired as well as practical experience applying models in a business environment.   Experience with segmentation, consumer behavior analyses, sales forecasting, response prediction, advertising effectiveness, market mix modeling, and ROI modeling all a plus.

Day to day's:

Perform test analysis datasets for integrity and data hygiene/standardization.
Propose best predictive modeling approach based on client goals and objectives.
Perform multivariate testing and generate results.
Test the model results for possible problems when model is used with expanded or future data.
Ability to articulate model accuracy, structure, results internally.
Work with internal analytics lead to create a modeling plan that allows for the possible use of a wide variety of statistical techniques for segmentation and attribution modeling.
Create more efficient campaign reporting results using SQL to extract data from multiple data sources.
Create tools that can be used by non-statistical staff so they can make use of the models created.

What you need:

Master’s degree
2-3 years experience in statistical predictive modeling (preferable)
2-3 years experience in marketing or media analytics and modeling (preferable)
Experience in SQL and other programming languages
Experience using statistical packages (such as SAS and/or SPSS).
Experience with large databases and a variety of data structures
Very strong quantitative and analytical skills
Strong interpersonal skills
Strong written and verbal communication skills
Close attention to detail
Ability to Multi-task

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

Director / VP of Media Measurement- New York

Director / VP of Media Measurement- NYC. Lead for Entertainment / Network Marketing Division. We are searching for a collaborative, goal orientated bottom-line driven marketing analytics professional with a passion for delivering innovative, efficient, executable, and ultimately measurable marketing solutions across a broad range of industry verticals and digital domains Current areas of expertise would include: - Multi-channel attribution modeling - Engagement modeling: quantifying the relative influence of specific engagement -Marketing data strategy, Measurement and test plan development, Marketing data interpretation, Digital media enablement and analytics, Multivariate testing and optimization, Audience analytics, Campaign analytics, Web analytics, Brand impact measurement, Making the complex comprehensible.

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

Director of Media Measurement -Entertainment Sector New York

MarketSearch is a nationally networked executive search firm whose sole area is marketing, advertising and marketing communication. Our clients are constantly providing us with a wide variety of advertised and unadvertised positions to be filled and look to our expertise in filling them. Because of our ability to provide who our client is looking for, our services are paid by the client, not by you. If you are seriously looking for your ideal position in marketing or advertising, we are seriously looking forward to finding that position for you. Every member of the MarketSearch team has an extensive background in these areas enabling us to provide you with guidance and support when seeking and filling positions. Send us your resume for future reference. Contact us for more information. Our list of available positions has grown in the time it has taken you to read this.

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

Direct Marketing Account Supervisor – Philadelphia, South Jersey

Direct Marketing Account Supervisor

Overview:

We are searching for an Direct Marketing Account Supervisor for an ROI services firm located in Northern, PA. Candidates need to have 4-7 years of Account Services experience along with exposure to Direct Marketing campaign development and measurement. Experience in database marketing, client services for a client based in pharmaceuticals and campaign tools or business objects experience are strongly desired. Our client is looking to grow an internal team and this is a great place for succession planning. Requirements are candidates must have known ROI agency experience, client services experience along with strong passion for tactical and strategic planning.

Specifics:

This role manages the effective analysis over daily marketing operations processes and leveraging working relationship across the client’s brand team, agencies, and network of operational database and program delivery vendors. Involved in day-to-day client projects; gathering and delivering information to the team.  Assisting with project plans, including timelines and deliverables.  Perform campaign reporting and deliverability reporting as required.  Testing/QA of campaigns.  Deliverability status updates.  Competitive reporting.  Monitor automation status.    Provide strategic direction to the client in support of consumer and healthcare professional database marketing programs and operations, campaign management, and reporting for brands leveraging the centralized database.

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300