Market Search Recruiting Recruitment Executive Search for advertising & marketing pros in the right opportunities

USER EXPERIENCE, IA & MOBILE STRATEGIST – BOSTON

OVERVIEW:

Our client in Boston, a large, progressive and well respected Digital powerhouse.  We are seeking an Information Architect to permanently join their well-established, global User Experience team. This position will work along side some of the best minds in the Digital business that have, and continue to, create the best customer based, user interfaces for people around the world.

The IA will be responsible for producing wireframes, site maps, user flows, functional requirements and other documentation.  Must be highly knowledgeable in usability, accessibility and search optimization, as well as understanding the role of brand in creating digital experiences. User research and usability testing experience is preferred, but not strictly required. Must work on web technologies intersect with user experience is a must. You should have been part of building a number of large-scale websites, marketing micro-sites, web applications and/or social media experiences.

DAY-TO-DAYS:

The IA will be responsible for wire-framing and documenting interactive deliverables but also participate heavily in the ideation process. The IA will collaborate with art directors, developers, copywriters, media, analytics, account strategists and a number of other agency stakeholders to conceive and refine ideas across the digital channel and beyond.

The Information Architect will be responsible for translating concepts into effective web architecture. In this role, you will contribute to the planning process of various Web sites by organizing information, developing Web site architectures, and developing labeling/search systems.

ABOUT YOU:

The ideal candidate will have 6+ years experience as an information architect, interaction designer, experience designer or a similar role. A background in working with both online and offline media is preferred, but digital experience is most important. Must be well versed in Social media content and applications. Experience with large company, co-branded websites with B-to-B and B-to-C platforms. Having mobile experience is a plus.  Also, candidates must be extremely polished and possess strong communication skills. Must have experience presenting and pitching work to clients. Degree in a related field, such as Interactive Design, Architecture, Industrial Design, Graphic Design or Human Factors a plus.

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

Senior Director, Demand Generation & Online Analytics Marketing

Senior Director, Demand Generation & Online Analytics Marketing

MID-ATLANTIC LOCATION - RELOCATION IS REQUIRED.

OVERVIEW:

An early-stage SaaS Company is seeking an experienced and energetic Senior Director, Demand Generation & Online Analytics Marketing.  This is the last key management position in the company. This is a growth-phase company revolutionizing the way small business owners run their businesses.

This position is a great equity play and is accompanied by both a relocation packaged along with highly competitive compensation package.

DAY-TO-DAYS:

We need somebody who starts talking about customer acquisition immediately.  This position talks about the channels on how to get SMBs, about metrics to acquire people, payback periods, split-tests, customer acquisition costs etc. Our Client needs somebody who trusts nothing more than actual tests and data (may be even has an engineering, math, or finance background or that type of mindset) and who knows all involved metrics, can calculate max CAC from CLV, knows what CTRs and CPMs that would result.

Our client also needs someone with experience with retargeting, Facebook Ads & Conversions, maybe LinkedIn PPC, who use tools like Google Analytics, Visual Website Optimizer, may be Unbounce or KissMetrics.  This position is for someone who has stayed current and knows all the new channels and tools that have changed Online Marketing

Candidates need to have both start-up & SaaS experience. They have to be able to both conceive and execute customer acquisition strategies by carrying out small experiments, looking at data, deciding whether to kill or invest further, iterating, etc. We are looking for somebody who has built it and has been through a lot of trial and error and finally made things work out.

This position will be the expert in data-driven acquisition marketing. The candidate must have proven experience in customer acquisition and conversion for SaaS / SMB products, and know how to experiment using multiple online channels to find the optimal way to drive rapid growth to our customer acquisition efforts.

ABOUT YOU:

The ideal candidate knows every online marketing channel (from SEM & SEO, email, display, to Facebook Ads, Retargeting, Customer Referrals and many more).  They need to love data and Google Analytics, KissMetrics, Excel, and other similar tools.  Candidates who spends their lunches and dinners drawing out CACs, CLVs, pay-back periods, and resulting needed CRs, CTRs, and CPMs on a napkin will fit nicely.

Most importantly this candidate need to have experience in SaaS / SMB-targeted apps and can not only lead our client in their next stage of customer growth, but is ready to take over marketing leadership up to the finish-line of their start-up.

6+ years of progressive direct marketing experience, mostly in online marketing (B2B arenas and SaaS applications is required)

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

SEARCH ENGINE OPTIMIZATION LEAD – etailer Marketing

SEARCH ENGINE OPTIMIZATION LEAD – etailer Marketing

Experience working for an online retailer (Amazon, Wal-Mart, etc.) or mobile phone company (Apple, Nokia, etc.) in a similar role.

OVERVIEW:
My client is one of the top etailers in the world, with more than 2,000 stores in 25 countries. They are globally known, respected, with an even bigger entrepreneurial spirit and dedication towards creating a greener world. In fact, it’s ranked in the top 25 of EPA’s Green Power Partner list - which is why they’re OK with this person working from home!
DAY-TO-DAY:

This position will be the subject matter expert and technical Lead for domain areas of search engine optimization (SEO) for their online retail site. This person will be expected to innovate and deliver new features that would include advising business and IT teams on how to implement SEO-friendly features. This person will be a technical lead for significant projects for our client’s online store while working with the business partners to identify solutions, contribute to overall design, proof of concept development, technical strategy, coordinate with external teams and vendors, and mentor junior developers.
The SEO Optimization Lead will advise business and IT teams on how implement features in a SEO-friendly capacity and help innovate the site to increase market leverage of natural search rankings.  They will design and develop new functionality for the website that is reliable, maintainable, and scalable.  This position will actively participate in all phases of the Systems Development Life Cycle including define, design, development, test, deployment, and support and maintenance of the website. They will create technical specification documents for new functionality and ensure that new solutions integrate seamlessly with existing technologies.

ABOUT YOU:
Candidates should have 3-5+ years’ experience in Search Engine Optimization (SEO) as it relates to retail website development; at least 2 years experience at the tech lead level.

Additional requirements are 2-3 years’ experience working for either an online retailer (Amazon, Wal-Mart, etc.) or mobile phone company (Apple, Nokia, etc.) in a similar (or less senior) role.
·    Experience in Java / JEE based web development
·    Experience in a major RDBMS (DB2 preferred)

·    Bachelors Degree in a related field or equivalent experience
·    Previous experience in consulting
·    IBM Web Sphere ecommerce experience a plus
·    Experience with Agile SDLC, Scrum in particular
·    SOA experience
·    Excellent written and verbal communication skills
·    Excellent analytical abilities and a strong intellectual curiosity
·    Customer service oriented

This client offers work from home option or full relocation within the U.S. to New England. Visa transfer/sponsorship available. Competitive benefits include: entrepreneurial work environment, 401K, discounted employee stock purchase plan, adoption assistance, scholarship/tuition plans, work/life initiatives, etc. This all translates into exciting career opportunities with personal and professional growth.

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

MARKETING MANAGER

OVERVIEW:

Our Client, a provider services and software for greater efficiency in information management is searching for a Marketing Manager to work closely with the VP, Sales Director and help generate awareness in new U.S. markets.

DAY-TO-DAYS

This position will product highly-focused value propositions to segmented markets. Specifically, this position will provide presentations and collateral to improve sales effectiveness. They will help The Sales Department in the preparation of personalized presentations for must-win bids. Validate the quality of communication and execution of important bids. Be prepared to accompany sales force on specific visits where marketing-knowledge may help win bid.

There is a strong focus on public relations here. PR should be generated at least once a month: new product launches, company achievements, new contracts, client endorsements, facilities inaugurations, etc. both web-based PR and local press.

The Marketing Manager is expected to act as community manager regardless of social media strategy implementation. Monitoring of all citations of in all medias. Fast-reaction plan to respond to both positive and adverse publicity.

Global marketing strategies must be executed along with local marketing strategies. Global marketing platforms adapted to the local tastes and cultures. The Marketing Manager should be a central resource point for market and competitor information. He/She should actively gather business intelligence and disseminate it to management and the Sales Department.

ABOUT YOU:

Candidates should have at least 5 years experience working in marketing management.  They should have a proven record of having increased market penetration through awareness campaigns that they have developed and executed.

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

VP, Coalition Marketing Partnership Development

OVERVIEW:

Our client is an S&P listed, fortune 500 retail-based firm with locations in the US, Europe and Asia. They are publically traded and an employee base over 5 thousand people world wide. With known partnerships loyalty programs in place now, this position would actively work on continuing deal/contract development with some of the largest retail vendors in the country. Candidates must have past experience working in the loyalty space and securing co-branded retail branding campaigns between major retail vendors. This position will be slated with building and maintaining brand loyalty partnership programs with a multitude of vendors.

GOALS:

The goal of this position is to secure participation agreements with Retailers to be included in pilot launches for highly data driven customer loyalty programs.  This person will need to have experience in orchestrating retail partnership vendors deals along with having strong past within loyalty marketing & program development. This person will work jointly with all touch point Departments within Customer Marketing, CRM Store Relations and Data Delivery. This VP will work together with the Head of Customer Marketing to jointly source new corporations to join their ever evolving consumer value proposition and promotions around customer acquisition and retention. They will work closely with the field Marketing Team to help justify the success of these programs as well.

REQUIREMENTS:

Candidates should be experts in coalition marketing partnership development
Past experience securing partnership or co-branded marketing programs with major, known national retail vendors
A thorough understanding of loyalty based, customer marketing programs with experience of developing / selling similar campaigns to clients in the retail space
An executive presence, past campaign pitch and win experience around building joint partnership programs in the loyalty marketing space
Key client management experience including managing the process through loyalty campaign execution and development
Experience working directly with VP/SVP's of Loyalty Program Marketing for major retail vendors in helping them strengthen their marketing plans
Past contact negotiation and development skills
MBA or similar

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

VP, CRM Loyalty Retail Marketing – NEW YORK

OVERVIEW:

This position will function as an executive lead to revamp & optimized well known, successful loyalty programs. The person will build a support Team around them at a virtual office in NYC. Candidates must be comfortable working in an independent office.

ABOUT THE CLIENT:

Our client is a major, consumer retail driven marketer specializing in loyalty driven, retail based product lines.  They are a publically held firm and highly regarded as the leader in their market space. They give their clients and partners the tools needed to keep positive customer traffic and revenue momentum moving forward through loyalty and reward program development. The organization has experienced record revenue growth over the past three years.  This growth has led to major expansions along with new store openings making them a global consumer, retail player in North America, Europe and Asia. They are considered the largest employer in their field.

The Clients Marketing Department has been a major support in the firm’s growth.  They have an existing group in place now spanning disciplines in Retention, Acquisition, Digital, Media and PR Brand Awareness Management.  The CEO- President at our Client’s firm is actively involved and passionate about the marketing process along with having a major focus on enhancing the current loyalty development programs and optimizing supporting vendor relationships. He has helped lead and develop some of the most duplicated loyalty awareness campaigns in his market space.

DAY-TO-DAYS

The Candidate will devise the marketing strategy and implementation that drives member acquisitions, loyalty, share growth, revenue, and retention to our client’s target base. They will work with an internal marketing agency to develop promotional themes, offers, creative assets, and communication strategy to millions of members. This position will determine the overall go-to-market strategy for loyalty while leveraging a wide array of resources, from our client’s current partners to market research and all in-between.

They will lead development of enterprise-wide loyalty dashboards. Provide quarterly insights based on dashboard metrics. Recommend loyalty programs, accompanied benefits, including financial, service and behavioral targeting that are brand appropriate for our client’s customer and business needs.

This person will establish strategic retention marketing plans and programs to drive traffic that support revenue objectives for our client’s retail channels. In this role, the person will research, analyze, and monitor financial metrics, technological factors, and customer segments to capitalize on retail loyalty marketing opportunities.

This deadline-oriented Leader will manage 6 direct reports with responsibility for 7-8 other marketing associates.

ABOUT YOU:

You must be a loyalty and retention marketing expert at a senior leadership level and have c-level, client facing experience.

Candidates must have a strong history of managing and implementing marketing campaigns across email and direct mail, with additional knowledge of mobile and social media being a plus. Analytical skills along with creativity are a must as well.  This person should be able to decipher marketing results, financials, and metrics to come to sound conclusions.

Experience in customer relationship management/lifecycle management/cross sell is preferred.  Having the ability to define problems, collect and interpret data, draw valid conclusions, and make recommendations is part of the day-to-day tactics.

A minimum 8+ years proven leadership experience in loyalty marketing within the retail industry is preferred. Background with co-brand card programs, international markets and decentralized environment is a plus as well. Past Consulting House experience is favored.

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

DIRECTOR OF ENTERPRISE SEARCH – BOSTON, MA

DIRECTOR OF ENTERPRISE SEARCH

OVERVIEW:

The ideal candidate should have a proven background in e-Business including 6+ years of leadership in defining and driving implementation of on-site and on-page search function improvement and should also have a strong working knowledge of current search technologies and search architecture best practices.

Candidates should have the ability to continuously evolve the company’s Enterprise Search capabilities is critical as the company delivers the next generation of web-based platforms. In addition, the successful candidate must be capable of guiding business and technology teams as well as consultants across projects that interact with the web and mobile e-Business applications. A business orientation in addition to strong IT understanding is critical as the candidate’s focus will be on defining Search user requirements, and not on the technical elements of implementation. The successful candidate must be capable of interacting with internal business partners of multiple levels. 

DAY-TO-DAYS:

Owner of the e-Business on-site and on-page Enterprise Search strategy with the ultimate responsibility to leverage and implement best in class site search technology to translate Business strategy into a robust web experience. This position is responsible to ensure that search strategy and functionality are optimized for our client’s e-Business needs.  Works with IT and other functions to identify and overcome barriers to this objective. Serves as internal search expert to ensure best practices are shared and leveraged by all groups.  Plays a leadership role in driving alignment between Business Units, and Corporate Functions on e-Business projects. Facilitate the website Incident Management and Problem Management processes. Perform root cause analysis, resolution and reporting in collaboration with IT colleagues. Anticipate and leverage opportunities to use search technology within future web trends like mobile applications, with the ultimate goal of being as intimate as possible with our end customers and the community.

ABOUT YOU:

A minimum of 7 years professional experience and at least two years of managerial experience leading e-Business project teams focused on implementing Enterprise Search functionality improvements.  A strong business orientation is required. Extensive knowledge and experience working with with Endeca, FAST, FACT-Finder, Autonomy, Attivio, Omnifind, Lucene, Solr, and/OR Vivisimo. Significant experience in organizing, planning and executing large-scale eBusiness Programs and/OR Projects from vision through implementation, involving internal personnel, contractors, and vendors; ability to analyze Program needs and determine resources needed to meet objectives. Strong relationship management at all levels ranging from executives to staff exercising teamwork and interpersonal skills; ability to communicate and persuade at all management levels and thrive in a cross-functional environment  Leadership and ability to influence technical staff and joint IT/business teams to meet goals. Candidates need a demonstrated experience in working successfully in large, complex, aggressive organizations, balancing multiple assignments and deliverables simultaneously.

ABOUT MARKETSEARCH:

MarketSearch is a nationally networked executive search firm whose sole area is marketing, advertising and marketing communication. Our clients are constantly providing us with a wide variety of advertised and unadvertised positions to be filled and look to our expertise in filling them. Because of our ability to provide who our client is looking for, our services are paid by the client, not by you. If you are seriously looking for your ideal position in marketing or advertising, we are seriously looking forward to finding that position for you. Every member of the MarketSearch team has an extensive background in these areas enabling us to provide you with guidance and support when seeking and filling positions. Send us your resume for future reference. Contact us for more information. Our list of available positions has grown in the time it has taken you to read this.

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

Interactive Account Supervisor AND Director – Digital Strategy

Interactive Account Supervisor AND Director  – Digital Strategy

OVERVIEW:

We are searching both for an Interactive Account Supervisor AND Director level for a cutting edge, Digital Strategy Boutique located North of Boston.

The Interactive Account Supervisor and Director level will each position and manage the Creative, Technological, and Marketing Delivery Teams. Each will also service the client’s needs for online marketing development and all programs related to digital strategy. Each will write the marketing and communications plans then supervise the interactive site delivery, optimization and all associated online branding campaigns.

This position will report into the Director of Client Services and work very closely with the Creative Development Team.  Candidates should have vast experience as the day-to-day contract for clients along with offering recommendations for best practice for a B2B and/OR financial services related product lines.

ABOUT YOU:

Qualified candidates must have 4+ years for the AS search and 8+ years for the Account Director level search of digital marketing experience working on flagship accounts with leading Web Marketing Service Firms. The right candidate should possess excellent project management, strategic thinking, and analytical skills.  Candidates will continue to build long lasting relationships with the existing and new clients.

Our client is a company has a fun work environment and offers great benefits.  Candidates should be comfortable working in smaller firms.

Looking for candidates in the Boston area; no relocation provided.

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

Vice President of Communications/ Armed Forces

Vice President of Communications/ Armed Forces

Full, company paid relocation to the New England area is provided.

OVERVIEW:

Candidates must have prior experience working in the military or in related fields while having substantial exposure to government sponsored armed forces.

We are seeking a seasoned communications professional with a record of dynamic, global leadership to oversee the corporate communications discipline for our client company, helping to define and drive priorities for a growing organization.

The Vice President of Communications will drive all aspects of internal and external communications throughout the organization including marketing, advertising, presentations, electronic communications, corporate identity and branding, crisis communications, publications, website management, social media, relationship development, surveys and company image.

DAY-TO-DAYS:

Supports our client’s military related mission by developing and implementing corporate communications programs designed to increase the awareness and favorable image of our client as necessary.

Maintain and enhance the corporate image, both internally and externally, through the effective utilization of public relations and internal communications best practices. Candidates are required to be strong writers with a thorough working knowledge of AP style, as well as a thorough understanding of military culture.

This candidate should have strong relationships with key members of the media, proactively promoting the client to the media, and serving as a contact for national media. They should be able to recommend, create and coordinate senior executives’ messages to external and internal audiences, including drafting announcements, public statements, preparing presentations and compiling preparatory documents.

On both a short and long-term basis this candidate will establish and maintain open lines of communications between employees and senior management, and across different departments within the organization.

This would include supporting brand promise, vision, position and achievement of overall business goals across all marketing and communications functions – web, email, mail, phone, social media and physical collateral. Additionally, they will oversee development and management of corporate and installation websites in conjunction with functional leaders and MIS as appropriate.  They’ll lead communications/marketing team to meet business goals and objectives with a focus on the bottom line. This position will manage creation of and execute internal and external communications plans.

Most importantly this position is responsible for developing comprehensive strategic communication plans and executing the tactics necessary to achieve desired results.  The candidate will also be called upon to attend senior executive meetings and add value to the strategic planning process by offering insight into how all stakeholders may be impacted by any communications regarding strategic initiatives.

ABOUT YOU:

• Experience with U.S. military organization, culture and procedures highly preferred
• Extensive strategic communications planning experience.  Master’s degree preferred.
• Minimum 15+ years experience in public relations and corporate communications
• Strong team management skills with an ability to influence, coach and mentor
• Self-motivated, positive attitude, flexible, organized, and team-oriented
• Ability to travel 50% of the time (this will lessen as the candidate is on-boarded)
• Articulate, superb communicator with the ability to represent the

company professionally in routine and crisis situations with the news media

• Able to provide communications advice and counsel to senior leadership

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

BOSTON – Product Manager for Consumer Health Markets -

Overview:

The Product Manager for Consumer Health Markets is responsible for gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, to deliver winning products. It also includes working with sales, marketing, and support to ensure a successful product launch as well as the continued support of existing products.

Day to days:

This position will Leverage new and emerging technologies trends and features to develop and maintain competitive product positioning.  They will use Research and document user, facility, and consumer needs and translate these needs into recommended product improvements and requirements in new products and potential new business opportunities.  The right candidate will serve as the product expert as a liaison to Sales and other functional groups.

This Product Marketing Manager will maintain a complete understanding of competitive product offerings for use in development of product strategies. Develop explanatory materials supporting competitive position. Develop and maintain product specification / information sheets. Make sales presentations as required. Assist in sales training and educational initiatives. Support the marketing in creation of communications collateral, sales support tools, and new product launches.  Provides support for forecasting and market analysis. Assist in developing pricing strategies and maintaining product price lists.

About you:

-Five+ years experience in product management in consumer technology industry.

-Bachelor’s degree in Engineering or Marketing.

-Ability to think critically and strategically.

-Demonstrated ability to handle multiple projects and details simultaneously

-Excellent computer skills, including all Microsoft Office applications and project management software

-Excellent interpersonal and communication skills, including presentation skills

-The ability to influence cross-functional teams without formal authority

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300