EMAIL MARKETING MANAGER – BOSTON

Marketing Manager
OVERVIEW:

Our client is a Boston-based web optimization firm with a robust client list of name brands within the retail, financial services and consumer space. They have a deep knowledge of web marketing along with a thorough understanding of the business and technical aspects of web site testing.  They are now one of the top providers of multivariate testing solutions in the country.

DAY-TO-DAYS:
This position is responsible for all demand generation and inbound/outbound marketing programs for a leading site optimization provider. We’re looking for a professional who can generate leads via a variety of channels. Experience with Salesforce.com is essential.

The candidate will work with the Executive Team and oversee the development of campaign-related branding. The candidate will be directly responsible for lead generation as well as lead management activities. This role works closely with the Sales Team to create a high level of alignment between the Marketing and Sales Departments.

Specifically, they will develop and implement high-impact integrated demand generation campaigns.  They will generate qualified sales leads using a mix of programs, activities, and events. These will include Online marketing such as content syndication, newsletter advertising, third-party email blasts.  They are responsible for Trade shows, Webinar and events participation and development.  This Manager level role will also work directly with PPC campaigns, including Google Adwords, LinkedIn, Facebook, and Bing.

They are responsible for email marketing / autoresponder campaigns and understanding how to both properly segment and optimize.  The Manager will measure and report on effectiveness of marketing programs and campaigns, with the purpose of improving resource allocation, efficiency, and revenue generation.  They will measure and monitor lead generation/salesfunnel activity for predictable pipeline building. Specifically: score, nurture, segment, analyze, track, and report on leads, measuring the impact and ROI of marketing on pipeline and revenue. Finally, this role will align marketing programs and activities with overall corporate marketing strategy then manage and track budget.

ABOUT YOU:

- 5-7 years of relevant experience in B2B software marketing

- Proven success in creating and executing a variety of marketing campaigns and demand generation programs

- Proven paid advertising management experience (AdWords, Bing, LinkedIn, Facebook)

-    Hands-on experience with Salesforce.com

-    Demonstrated ability to manage multiple projects, programs, and priorities

-    Master at marketing operations, automation, infrastructure and measuring ROI

-    Ability & willingness to learn new online platforms and skills

-    Should be self-motivated and results-oriented, have excellent analytical and communication skills, and be a team player

-    Bachelor’s degree

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

Investor Relations Associate – Boston

OVERVIEW:

Client is a globally respected Consulting Firm who have recruited some of the smartest talent in the business.  Their main services include a range of strategies including private equity, public equity, leveraged debt assets, venture capital, and absolute return capital.

The Investor Relations team is now seeking a full-time Associate.  This individual will have primary responsibility for working with senior Investor Relations professionals covering global private equity and venture businesses.

DAY-TO-DAYS:

This position will support the senior Investor Relations team in sales and relationship management activities, including short and medium-term special projects and analysis.  They will respond to investor data requests and assembling ongoing data content for Investors. Additionally, this position will assist with preparation of Annual Meeting materials and quarterly investor letters. They will create innovative and insightful presentation content for current and prospective Investors. And of course they will be expected to participate in existing and prospective investor update meetings.

ABOUT YOU:

Candidates should be vastly familiar with discretely handling highly confidential and sensitive information and comfort with organizing and interpreting large amounts of data.

All candidates should have two years’ experience in strategy consulting, investment consulting, or asset management. They should have demonstrated professional and academic achievement. Additionally they should have demonstrated analytical and quantitative skills and superb written and verbal skills.

This search is well suited for a strong team player with an entrepreneurial predisposition and strong interpersonal skills as required to interact with personnel across senior levels of the Firm.

A self-starter with strong project management and follow-through skills will do well here.

SOFTWARE’S:

Candidates are required to have outstanding Excel and PowerPoint skills.

EDUCATION

Four-year college degree with a strong academic background (minimum 3.5 GPA).

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

MANAGER OF PREDICTIVE MODELING SOUTH OF BOSTON

MANAGER OF PREDICTIVE MODELING

Full company paid relocation is provided.

OVERVIEW:

Our client is a progressive, well positioned, highly successful customer centric marketer located south of Boston.

The major functional focus of this role is providing business analysis and project management. Other functional responsibilities potentially include understanding advanced campaign design, customer needs, complex profiling, and statistical analysis. This director level position will propose and deliver solutions with his/her subject matter expertise, supervise other staff on projects, develop methodologies or infrastructure, and serve as a strong business communicator with sponsors, peers, and suppliers.

This position is deeply rooted in client focused data development working across multiple channels and product lines. Candidates who understand the measurement of behaviors, the drivers to buy then how to make best-bet recommendations to optimize programs will do very well in this position.

DAY TO DAYS:

This Manager level role will proposes solutions to solve strategic, tactical, structured, and unstructured business problems.  They will work Independently to manage deliverables and present results to senior management.   This person will also supervise others on projects, including project management on business problem solutions, guidance on methodologies and quality assurance of results.  They will collaborate with marketing sponsors and other analytic professionals to identify requirements.   Partners with technology groups to identify and resolve any data, environment, and implementation issues.  The Manager evaluates then develops tools, methodologies or infrastructure to resolve long-term business problems.  They will also utilize modeling software, data and system requirements, scoring process, and predictive model output integration into business systems.

ABOUT YOU:

All candidates must be driven by the numbers and have past experience using predictive modeling to solve complex marketing solutions.

Bachelor's Degree in statistics, finance, accounting, engineering or 5+ years prior experience in analytics/project management. MBA is preferred with at least 5 years of relevant experience Project management experience in a matrix environment.   Marketing and Direct Marketing experience is preferred.   Familiar with data and data warehouse environments   Previous database experience   Previous statistical training is required.  Working to expert knowledge in SAS and SAS for marketing optimization is a big plus.

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

Senior Director of Corporate Communications – Life Sciences – BOSTON.

OVERVIEW:

Senior Director of Corporate Communications - Life Sciences - BOSTON.

We are searching for an expert who is experienced in creating then executing global external corporate communications strategies designed to increase the visibility and awareness for Life Sciences firms.

This person will lead a Team and develop a company-wide comprehensive external communications strategic plans that are focused on increasing the positive awareness and visibility of our client then aligning to the company’s strategic focus. 10+ years of similar experience within a Life Sciences Firm is a must have for this candidate.

DAY-TO-DAYS:

This position will be slated with developing a company-wide comprehensive external communications strategic plan that is focused on increasing the positive awareness and visibility of our client and then aligning the company’s strategic priorities. Additionally, the Director will develop a proactive media relations program that establishes a broad relationship base to maximize the company’s reach.  This would include retaining relationships with the media globally that ensures our Clients point of view is proactively communicated.

The Director will build and maintain collaborative relationships with key stakeholders, including credit rating agencies, patients and professional and industry organizations. They will need to proactively connect external events and issues impacting the Medical Device industry and influences within the Clients reaction and communication strategies. They will proactively collaborate with our Client’s businesses and marketing communications to ensure there are integrated PR and media relations strategies for product launches, industry events and other external events.

Candidates will have experience in providing innovative media training to company spokespeople.  They will create “Best in Class’ media channels and communication tools that include:  interview briefing documents for spokespeople, media, press releases, press kits, and e-communication.

ABOUT YOU:

Candidates are required to have 10+ years of global communications experience in an innovative company, preferably related to the Life Sciences industry. They should be proven and accomplished communications/public relations professionals.

The ideal candidate has managed reputation management challenges that include product recalls, regulatory issues and other company challenges impacting the company’s image and reputation.  Candidates should be highly regarded as a proven and respected communications consultant to key leaders within the organization and is able to influence leaders position on issues. They should have demonstrated an in-depth understanding of target audience, highly effective writing style and expertise in high-impact messaging to broad audiences.

Most importantly, they should be a visionary ability to build a “best in class” External Communications function that utilizes and leverages all communication channels including social media.  This accompanied with the candidate being an exceptional leader while providing mentoring and development to a team of communication professionals and having a openness to extensive travel US and Internationally will make a strong fit.

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

NYC – VP, Client Services, Analytics Marketing Services

VP, Client Services, Analytics Marketing Services

OVERVIEW:

Our client is a progressive, Marketing Solutions Firm dedicated to helping clients more profitably manage their customer base.  They are rooted in analytic marketing solutions. In this role, your focus will be bringing analytically driven thought leadership, insights and recommendations to clients.  We are searching for an established Account lead that can both successfully guide major client brands data driven campaigns and additionally manage the delivery of data analytics to optimize each programs success.

They will lead teams of Client Services professionals in the strategy & execution of business plans. Partner with Technology Services leadership to execute against client deliverables. This position will provide senior level analytic expertise and thought leadership spanning retail clients, projects and project teams.

Members of our Client’s Strategy Group have backgrounds with top strategy consulting firms, leading Data Technology & Marketing Services Firms. This role will directly work on innovative analytic client projects and data analysis to build fact-based recommendations and support decision making to drive practical applicable business strategies. Work directly with senior client business executives and analytically savvy clients to drive analytic strategies and revenue-generating projects.

DAY TO DAYS:

The successful candidate will have the opportunity to develop skills in strategic data driven analysis, lead a variety of complex strategic and organic business development.  In addition, the successful candidate will have the opportunity to drive global initiatives across this firm products and services.

This position will develop data-driven marketing models that integrate comprehensive and holistic marketing plans based on customer behavior that seek to more effectively use prospect and customer data to produce and execute. Be a point person and thought leader in the definition of marketing strategies for retail brands. Manage the deployment and oversee the execution of data insights and intelligence service offerings. Provide expertise, guidance and strategic vision in support of organic business development efforts.

ABOUT YOU:

• 10+ years of work experience, including significant time performing marketing analysis and applied analytics and solving business problems with analytics within the Retail, CPG and Auto industries. Proven record in driving new ideas from inception to implementation
• Ability to provide thought leadership in directing analytic teams on what projects have the most impact to client business, interpreting the results and figuring out how to apply the findings in a live analytic environment.
• Deep knowledge of both classical inferential statistical techniques as well as more recent CPU-intensive techniques (ensemble modeling, boosting, etc.). Expertise in one or more languages/environments for statistical analysis such as R, Matlab, SAS, etc.
• Strong client –facing skills and ability to communicate technical material to a wide spectrum of audience profile -- business executives with little quantitative background to deeply technical audiences. Ability to draw from various academic fields and industries to tackle business problems with analytics.

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

VP, Marketing, Digital and Research- Coastal Maine

OVERVIEW:

The VP, Marketing, Digital and Research will be responsible for designing and implementing marketing and communication strategies, and identifying and developing new product initiatives.   This position will be based at the Company’s headquarters on the Maine coast.

This is an opportunity for a highly motivated and strategic marketer to help create, launch and build a new online financial services product. They will be involved in the key aspects of the launching and marketing of a unique opportunity for consumers.

Ideal candidate is an experienced executive, highly motivated, ethical, and self-confident, with strong interpersonal skills, an attention to detail, and a self-starter who is attracted to a challenging opportunity in a new venture. Candidate must be passionate about making a difference, and eager to work on a team to help create a successful and noteworthy company.

DAY-TO-DAYS:

This position will develop and implement consistent brand messaging across the Company and various distribution channels and will direct marketing efforts through all channels and distribution points. Identifying and developing targeted product-marketing campaigns. Candidates will create a system of measuring effectiveness of the Company’s investment in marketing. Managing the communications effort of the Company including public relations. Lead the Company’s social media efforts and identify emerging channels to engage the Company’s diverse customer base. Lead the Company’s customer research effort including customer relationship management data-bases, market research efforts and identification of new products and markets for the organization.

ABOUT YOU:

10+ years demonstrated experience in digital marketing and traditional marketing with an emphasis on financial services, customer focused marketing. Experience in creating and the management of social media campaigns and/or activities. Experience in building and managing affinity partnerships. A passion for and experience in driving innovative digital marketing. Fund raising experience either on the charity side or agency side with a focus on digital (web and mobile). Candidates should have a proven history and samples of effective marketing plans, program development and executions. Additionally they need a demonstrated ability in launching digital properties and campaigns. Experience in SEO, SEM and innovative campaigns. Experience in web analytics. Bachelor’s degree required, MBA with concentration in marketing preferred.

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

USER EXPERIENCE, IA & MOBILE STRATEGIST – BOSTON

OVERVIEW:

Our client in Boston, a large, progressive and well respected Digital powerhouse.  We are seeking an Information Architect to permanently join their well-established, global User Experience team. This position will work along side some of the best minds in the Digital business that have, and continue to, create the best customer based, user interfaces for people around the world.

The IA will be responsible for producing wireframes, site maps, user flows, functional requirements and other documentation.  Must be highly knowledgeable in usability, accessibility and search optimization, as well as understanding the role of brand in creating digital experiences. User research and usability testing experience is preferred, but not strictly required. Must work on web technologies intersect with user experience is a must. You should have been part of building a number of large-scale websites, marketing micro-sites, web applications and/or social media experiences.

DAY-TO-DAYS:

The IA will be responsible for wire-framing and documenting interactive deliverables but also participate heavily in the ideation process. The IA will collaborate with art directors, developers, copywriters, media, analytics, account strategists and a number of other agency stakeholders to conceive and refine ideas across the digital channel and beyond.

The Information Architect will be responsible for translating concepts into effective web architecture. In this role, you will contribute to the planning process of various Web sites by organizing information, developing Web site architectures, and developing labeling/search systems.

ABOUT YOU:

The ideal candidate will have 6+ years experience as an information architect, interaction designer, experience designer or a similar role. A background in working with both online and offline media is preferred, but digital experience is most important. Must be well versed in Social media content and applications. Experience with large company, co-branded websites with B-to-B and B-to-C platforms. Having mobile experience is a plus.  Also, candidates must be extremely polished and possess strong communication skills. Must have experience presenting and pitching work to clients. Degree in a related field, such as Interactive Design, Architecture, Industrial Design, Graphic Design or Human Factors a plus.

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

Senior Director, Demand Generation & Online Analytics Marketing

Senior Director, Demand Generation & Online Analytics Marketing

MID-ATLANTIC LOCATION - RELOCATION IS REQUIRED.

OVERVIEW:

An early-stage SaaS Company is seeking an experienced and energetic Senior Director, Demand Generation & Online Analytics Marketing.  This is the last key management position in the company. This is a growth-phase company revolutionizing the way small business owners run their businesses.

This position is a great equity play and is accompanied by both a relocation packaged along with highly competitive compensation package.

DAY-TO-DAYS:

We need somebody who starts talking about customer acquisition immediately.  This position talks about the channels on how to get SMBs, about metrics to acquire people, payback periods, split-tests, customer acquisition costs etc. Our Client needs somebody who trusts nothing more than actual tests and data (may be even has an engineering, math, or finance background or that type of mindset) and who knows all involved metrics, can calculate max CAC from CLV, knows what CTRs and CPMs that would result.

Our client also needs someone with experience with retargeting, Facebook Ads & Conversions, maybe LinkedIn PPC, who use tools like Google Analytics, Visual Website Optimizer, may be Unbounce or KissMetrics.  This position is for someone who has stayed current and knows all the new channels and tools that have changed Online Marketing

Candidates need to have both start-up & SaaS experience. They have to be able to both conceive and execute customer acquisition strategies by carrying out small experiments, looking at data, deciding whether to kill or invest further, iterating, etc. We are looking for somebody who has built it and has been through a lot of trial and error and finally made things work out.

This position will be the expert in data-driven acquisition marketing. The candidate must have proven experience in customer acquisition and conversion for SaaS / SMB products, and know how to experiment using multiple online channels to find the optimal way to drive rapid growth to our customer acquisition efforts.

ABOUT YOU:

The ideal candidate knows every online marketing channel (from SEM & SEO, email, display, to Facebook Ads, Retargeting, Customer Referrals and many more).  They need to love data and Google Analytics, KissMetrics, Excel, and other similar tools.  Candidates who spends their lunches and dinners drawing out CACs, CLVs, pay-back periods, and resulting needed CRs, CTRs, and CPMs on a napkin will fit nicely.

Most importantly this candidate need to have experience in SaaS / SMB-targeted apps and can not only lead our client in their next stage of customer growth, but is ready to take over marketing leadership up to the finish-line of their start-up.

6+ years of progressive direct marketing experience, mostly in online marketing (B2B arenas and SaaS applications is required)

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

SEARCH ENGINE OPTIMIZATION LEAD – etailer Marketing

SEARCH ENGINE OPTIMIZATION LEAD – etailer Marketing

Experience working for an online retailer (Amazon, Wal-Mart, etc.) or mobile phone company (Apple, Nokia, etc.) in a similar role.

OVERVIEW:
My client is one of the top etailers in the world, with more than 2,000 stores in 25 countries. They are globally known, respected, with an even bigger entrepreneurial spirit and dedication towards creating a greener world. In fact, it’s ranked in the top 25 of EPA’s Green Power Partner list - which is why they’re OK with this person working from home!
DAY-TO-DAY:

This position will be the subject matter expert and technical Lead for domain areas of search engine optimization (SEO) for their online retail site. This person will be expected to innovate and deliver new features that would include advising business and IT teams on how to implement SEO-friendly features. This person will be a technical lead for significant projects for our client’s online store while working with the business partners to identify solutions, contribute to overall design, proof of concept development, technical strategy, coordinate with external teams and vendors, and mentor junior developers.
The SEO Optimization Lead will advise business and IT teams on how implement features in a SEO-friendly capacity and help innovate the site to increase market leverage of natural search rankings.  They will design and develop new functionality for the website that is reliable, maintainable, and scalable.  This position will actively participate in all phases of the Systems Development Life Cycle including define, design, development, test, deployment, and support and maintenance of the website. They will create technical specification documents for new functionality and ensure that new solutions integrate seamlessly with existing technologies.

ABOUT YOU:
Candidates should have 3-5+ years’ experience in Search Engine Optimization (SEO) as it relates to retail website development; at least 2 years experience at the tech lead level.

Additional requirements are 2-3 years’ experience working for either an online retailer (Amazon, Wal-Mart, etc.) or mobile phone company (Apple, Nokia, etc.) in a similar (or less senior) role.
·    Experience in Java / JEE based web development
·    Experience in a major RDBMS (DB2 preferred)

·    Bachelors Degree in a related field or equivalent experience
·    Previous experience in consulting
·    IBM Web Sphere ecommerce experience a plus
·    Experience with Agile SDLC, Scrum in particular
·    SOA experience
·    Excellent written and verbal communication skills
·    Excellent analytical abilities and a strong intellectual curiosity
·    Customer service oriented

This client offers work from home option or full relocation within the U.S. to New England. Visa transfer/sponsorship available. Competitive benefits include: entrepreneurial work environment, 401K, discounted employee stock purchase plan, adoption assistance, scholarship/tuition plans, work/life initiatives, etc. This all translates into exciting career opportunities with personal and professional growth.

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

MARKETING MANAGER

OVERVIEW:

Our Client, a provider services and software for greater efficiency in information management is searching for a Marketing Manager to work closely with the VP, Sales Director and help generate awareness in new U.S. markets.

DAY-TO-DAYS

This position will product highly-focused value propositions to segmented markets. Specifically, this position will provide presentations and collateral to improve sales effectiveness. They will help The Sales Department in the preparation of personalized presentations for must-win bids. Validate the quality of communication and execution of important bids. Be prepared to accompany sales force on specific visits where marketing-knowledge may help win bid.

There is a strong focus on public relations here. PR should be generated at least once a month: new product launches, company achievements, new contracts, client endorsements, facilities inaugurations, etc. both web-based PR and local press.

The Marketing Manager is expected to act as community manager regardless of social media strategy implementation. Monitoring of all citations of in all medias. Fast-reaction plan to respond to both positive and adverse publicity.

Global marketing strategies must be executed along with local marketing strategies. Global marketing platforms adapted to the local tastes and cultures. The Marketing Manager should be a central resource point for market and competitor information. He/She should actively gather business intelligence and disseminate it to management and the Sales Department.

ABOUT YOU:

Candidates should have at least 5 years experience working in marketing management.  They should have a proven record of having increased market penetration through awareness campaigns that they have developed and executed.

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300