Market Search Recruiting Recruitment Executive Search for advertising & marketing pros in the right opportunities

MarketSearch Profile- David Honig and Tom Blue Interview

Below is an interview between Tom Blue from BTS (see http://www.bts411.com/index.php/about/ ) and David Honig of MarketSearch.

MarketSearch is a national executive search firm based in Boston. Here is our interview with David Honig who is the Managing Director.

What do you do?

MarketSearch is a nationally networked executive search firm whose sole area is marketing, advertising and marketing communication. Every member of the MarketSearch team has an extensive background in these areas enabling us to provide you with guidance and support when seeking and filling positions.

What makes you different than your competitors?

Our claim to fame is that everyone at MarketSearch has worked in Marketing or Advertising before starting our careers in recruitment. For our clients this means you have a trusted source who understands who fits where in the organization and we can provide you with the best-of-the-best from our current network. For our candidates it means that the opportunities we present are only ones that match your capabilities and career goals.

There are so many other Recruitment Firms who try to stick a square peg in a round hole; that’s not us.

What are you or your ceo’s biggest challenges?

The biggest challenge we see now is having our candidates be as proactive as possible so they understand how best to position themselves in a fiercely competitive, fiercely social media focused marketplace where now most all marketing positions have a ties into new business development whether it be organically or prospecting. We spend most days educating the importance to stay current and ahead of the curve and what it takes to break through the mass clutter of everyone else who wants that specific role.

Which marketing tactic/strategy has produced the most leads/revenue for your company?

Hands down SEO rooted in a PPC campaign has had the most immediate, positive impact on our business. Candidates need to find a great Recruitment Firm focused in Marketing or a client is looking for that specific marketing position to fill, type in a smart key words and presto, we are front and center. Off line media has proven unsuccessful countless times. Online advertising is quite fruitful if it’s done properly and the technology links well with your ROI. With Google Analytics you can see who is responding to what, which site page and tailor immediately & accordingly.

How long have you been in business?

MarketSearch was founded 9 years ago. It’s been a rollercoaster of a time however, very successful and wouldn’t change a thing.

How many employees do you have?

We have three other employees.

What are your revenue estimates for 2009? Is that an increase from 2008?

Year-to-date, we have increased revenue, amazingly enough over LY by close to 29%. This is mostly a direct reflection of repeat customers who have been long-term clients.

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300