Market Search Recruiting Recruitment Executive Search for advertising & marketing pros in the right opportunities

Director of Branding for MMO Gaming Los Angeles, CA

Our client, a known brand in the gaming industry has engaged our Team to locate a Director of Branding for MMO Gaming. We are looking for the perfect candidate who had past experience in both start-up and previously branding Gaming Firms.

This candidate will have past experience in developing and executing effective and creative marketing plans, including:

• Pre-launch and launch awareness, sing-ups and up-sells from FTP trails to paying player; re-sell future versions

• Post-launch acquisition and retention

• Work with developer and CRM/platform team on in-game up and cross-sell

• Seek out and negotiate cross-promotions and partnerships, CPA, affiliate

• Design asset creation and distribution plans

• Oversee Global marketing partners and plans; lead Global brand teams

Create marketing plans; revenue tracking documents

Manage brands and franchises through multiple releases and platforms:

• Social platforms

• Browser-based

• Downloadable games

• Mobile games

Understand how online and boxed play links and work with brand managers of franchise boxed product to develop synergistic marketing and product plans.Experienced in:

• Paid and Freemium MMO models

• Paid and Fremium browser-based casual games

• Digital client sales/ROI modeling• Digital, web, mobile and Social marketing

• Analytics, forecasting, reporting and projections

•Key art, brand assets, advertising and online marketing assetsManaging multiple agencies and partners

•Managing multiple titles and projects at once

•Develop and oversee budgets

We NEED the person who’s all about:

1. Free to play MMOs

2. Micro-transactions

3. Regular MMOs (WOW)

4. Browser-based games

5. Social Games

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

Client Services Account Director (s) Boston

Client Services Account Director (s)

We are currently recruiting for TWO Client Services Account Director roles (one client side and one with an agency).  Both are Boston based and we are looking for local candidates first.

Agency side position:

Management Supervisor  / B2B Marketing

Integrated client services experience within a leading technology branding agency is a must for this role.  This person is part of the agency senior Management Team, participating in client and company strategy, day to day, hi-level marketing plan delivery and Team Mgmt. Candidates must demonstrate deep agency-side experience in managing high profile, volume based accounts. Experience in web is especially helpful along with emerging media and building fully integrated campaigns for B2B clients. Proven entrepreneurial experience and a successful B2B account strategy track records are strongly encouraged. Day-to-days will include collaborating with colleagues on accounts, new business pitches, agency operations, recruiting and training staff, managing client relations and support current accounts. 8+ years related agency experience.  Boston.

Client side position:

Management Supervisor  / Financial Marketing

Candidates must have developed integrated marketing plans for financial services defined contribution clients and have relevant, current examples. This person will participative in company strategy along with day to day hi-level marketing plan delivery and Team Mgmt. Highly consultative in approach. Candidates must demonstrate deep marketing, agency-side experience in managing high profile, volume based accounts deeply rooted in sales development & support. Experience with emerging web media is also required. Day-to-days will include collaborating with colleagues on accounts, new business pitches, agency operations, recruiting and training staff, managing client relations and support of current accounts. Must have worked and/or lead a financial services account in bringing 401k, investing, retirement or similar products to market.  7+ years related agency experience.  Boston.

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

Senior Art Director / Creative Lead Mid Atlantic

Position will oversee a creative team of approximately 8 associates and copywriters and art directors who represent some of the finest award-winning creative talent in the industry. The team develops servicing-related materials for our client's Customer Management Team for direct mail, print and online. Proven experience in brand building for mid-to-large sized corporations is a must, ideally with a focus on customer communications. Candidates must have name brand, ROI based Creative lead experience. To be considered, please forward your portfolio link. Located in a desirable Mid-Atlantic state.

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

Vice President of Marketing/Communication Healthcare – Boston

All candidates are required to have experience in Health Care related marketing communications program building, development, execution and measurement.

The Vice President of Marketing is responsible for the overall leadership, strategic vision, positioning, global branding strategy, and marketing direction for our client and their initiatives.  Working with the Executive and Strategy Teams, the Vice President of Marketing/Communication will manage internal and external communications, and establish an cient-wide marketing strategy and operational plan to build awareness of the organization among key audiences and meet our annual enrollment and revenue targets.  The VP of Marketing/Communication leads the communication, marketing, and web teams, and reports to the Senior Vice President.

Position Responsibilities:

Marketing Strategies:

• Defines the marketing vision and manages the design, development, and implementation of marketing plans consistent with the organization’s long-range strategic goals and objectives
• Works with organizational stakeholders including the Business Development Team, Portfolio Leaders, Strategy Group, and other functional areas to create strategies, tactics, activities, and materials that convey key program and “solution” offerings to target markets while ensuring a cohesive marketing strategy across the organization
• Coordinates all marketing, communication, advertising and promotions to present a coherent image of the organization
• Optimizes cross-selling opportunities to ensure that all programs are effectively marketed across all our clients programs
• Evaluates the effectiveness of current marketing programs and initiatives, and seeks to continuously improve methods and outcomes

Market Intelligence:

• Provides market intelligence and keeps management abreast of changes in environment and marketing strategies
• Maintains familiarity with and constantly evaluates competition’s products, prices, strategies, etc.
• Analyzes market trends, recommends organization and product/service positioning and identifies potential partners
• Identifies market opportunities and utilizes research to determine feasibility
• Proactively monitors business performance, analyzes  and reports trends while recommending and implementing adjustments to business direction and strategy

Messaging and Communications:

• Leads and manages branding, graphic communications, web-based presence, e-media, and new media strategies
• Establishes global messaging and style guidelines
• Builds and maintains a consistent corporate image through marketing communications
• Creates positioning briefs, talking points, and overall messaging for our clients programs
• Conducts internal communications to ensure that all staff members are aware of marketing programs and their role in helping to optimize results
• Provides the vision for our clients web presence, oversees design, and develops, executes, and monitors a strategy to drive web traffic and build vibrant on-line communication and communities

• Oversees the user interface design so that the search function and the information and knowledge returned are set up on the client's site in a way that is easy to navigate and understand
• Understands and enhances the websites relative popularity in the healthcare knowledge space

Customer Strategies:

• Continuously monitors market needs and customer acceptance through direct contact, attendance at key meetings, and conducting market research
• Develops new markets, and expands existing markets
• Assists with the development and management of new client relationships
• Generates leads and indentifies areas for growth
• Sells new concepts and project ideas to clients
• Understands customer needs and ensures marketing messaging response to these

Marketing and Communications Team Management:

• Builds camaraderie and effectiveness across the marketing/communications and web teams
• Ensures team satisfaction, motivation, success, and individual staff development
• Helps build a team that consistently and constantly delivers excellence and celebrates successes
• Develops and manages the marketing operating budget
• Manages the marketing team towards data-driven ROI strategies

Position Knowledge, Skills and Abilities:

• Strong acumen for marketing strategies and execution
• Excellent organizational and project management skills
• Ability to work in a fast-paced environment
• Extremely strong writing and verbal communication skills
• Advanced knowledge of all areas of marketing and marketing communication with advanced communication strategies, creative project management, and use of social media
• Strong mentor/coaching skills
• Ability to collaborate and be part of a team and communicate at all levels of the organization
• Ability to work effectively with a broad set of internal stakeholders
• Highly energetic, motivated, and resourceful
• Entrepreneurial and innovative: highly creative, full of ideas and possibilities; able to bring fresh ideas to all areas of our client's marketing strategy
• Strong strategic thinker and tactical performer

Position Qualifications:

• Requires a minimum of 10 years experience in a marketing leadership role;
• Requires demonstrated experience developing and executing strategic marketing and communication plans, including national and international program and/or product launches, and with new program strategies and execution
• Requires demonstrated experience building, developing, and managing a comprehensive marketing team
• Experience or knowledge of healthcare is required and essential
• Strong evidence of advanced writing, copy editing, and proofing required
• Must have a passion for our client's mission within Health Care and mission-driven approach
• Bachelor’s degree required; Master’s Degree strongly preferred, with concentration in Communications, Marketing, or Management

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

Public Relations Manager / Animal Rights Activist Boston

Public Relations Manager / Animal Rights Activist

Our client is a well established & respected, nationally recognized philanthropic team fighting for animal rights.

The Public Relations Manager will be expected to add to value day one of employment.  All candidates need to have proven experience in generating PR based awareness campaigns for similar, related fields. Candidates are required to have existing, established contacts with decision markers, Editors and similar roles with in leading media vehicles.

The position is responsible for planning and implementing a dynamic public relations effort to generate media coverage of our client, their programs, and specifically animal anti-cruelty issues. This role will work in a well resourced yet still a fundamentally focused, hands-on office. Other responsibilities include the creation of general communications pieces, web site development/management along with SEO & SEM experience, and other responsibilities that will from time to time be assigned by the President of the organization, to whom the position reports and with whom it works closely.

Candidates need to be passionate about animal rights and have similar past advocacy experience to their credit. Candidates are required to have a minimum of a bachelor’s degree and 5 years experience in public relations or NFP communications, and a demonstrated ability to build solid media relationships and plan/implement successful public relations campaigns. Exceptional writing, editing and speaking/presentation skills and ability to multitask and work on deadlines are a must.  The chosen candidate must possess an ability to handle controversial subject matter with poise and remain cool under pressure as The Spokesperson for the organization. The ideal candidate has a demonstrated ability to think strategically, tactically, and creatively; is a proactive self-starter with strong individual initiative who is also willing and able to take direction; is highly self-motivated and able to handle multiple priorities in a fast-paced environment.

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

Director New Business Development Agency Services Boston

Our client is a leading, national marketing services firm with a special niche in one to one media mix marketing and direct to consumer response programs.  We have been engaged in a search for a lead Rainmaker- Marketing strategist role.  This position will also help lead new business strategy, prospecting, pitching and on-going ROI based media, measurement and development of program delivery for The Client Services Team.

Candidates will be in the front lines of new business development along with optimization for pitch and win programs. All candidates must have RFP experience along with having won business for similar agency type settings.

Candidates need to be tenacious, passionate to uncover new business ROI related leads along with having a history of closing accounts ranging from $300k to $5m.  They should have at least 10+ years of similar experience leading 1-2-1 marketing programs for known clients based in media mix ROI's.

Our client is located close to Boston.  They will offer relocation as well.

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

SVP, Analytic Modeling Measurement Strategy – Boston

Candidates must have on & off shore mgmt. experience.

SVP, Analytic Modeling Measurement Strategy

Candidates need to have leadership experience in large Team Management over global locations. Along with a strong level of comfort working with complex IT consulting Teams and Application Developers both focused around Marketing Intelligence & ROI Development. Candidates must have on and off shore Team Mgmt. experience at a global level.

Extremely client services focused position.  Candidates need a history in font-facing client strategy development around fortune 500 one-to-one marketing program setting.

This role has overall responsibility for all one to one marketing measurement along with heavy usage within CRM applications strategy.  This individual is responsible for designing, building and running the strategy to measure the impact of marketing through all channels. This role requires extensive collaboration with both internal and external partners to bring that strategy to life. The candidate will develop integrated marketing measurement strategy, that includes advertising, direct marketing, live channel marketing and web marketing, ensuring the client can meet business goals and maintain leading edge capabilities. The individual has tactical day-today responsibility for ongoing measurement operations.  The individual will manage a 10+ member US-based team and 10+ India-based associates. This individual will be expected to play a leadership role on the senior team helping set strategy along with leading by example for a large group of Direct Marketers.

Candidates are required to have at least 15+ years experience, MBA, Strong understanding of CRM marketing systems applications and data driven information management technology.  Of equal importance this candidates must be fluent in advanced statistical measurement and an expert in marketing mix modeling.

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

VP, Corporate Communication & Financial Regulations – Boston

• Strong persuasive writing skills, knowledge of the legislative and regulatory process. preferably at federal levels, experience in communicating to corporate executives and a natural collaborative nature are keys to success in this role.

• 8-10 years experience in analysis, consulting & developing savings, retirement, and financial services products and services.

• Experience in the financial services industry, retirement plans and products, brokerage etc., is critical to the success in the role.
• Furthermore, the candidate must be skilled at communication at various levels and to different audiences.

• Advanced understanding of the legislative and regulatory development processes at the federal and state levels  and nuisances of decision making in this environment.

• Understanding the executive voice and what matters to them is also needed in the role and mastering different forms of communications is important.

• 10 years experience in a broad based trade association or corporate communications role at the management level

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

Modeling and Advanced Analytics, Senior Analyst – Director Level

This position will work directly with the head of the Advanced Analytics group, as well as other members of our clients Team, to design and perform analytical research necessary to address client’s marketing issues.  Responsibilities include developing sophisticated statistical models of marketing ROI, corresponding optimization algorithms, as well as ad-hoc statistical analysis of primary and secondary research data.  Depending on experience, additional responsibilities include project management, design and implementation of data collection efforts, methodological research and synthesis and presentation of results.

Desired experience and qualifications:

• Ph.D. or Masters degree in Statistics/Econometrics/Marketing/Operations Research or other related quantitative fields
• Expert knowledge of statistics/econometrics and hands on experience applying various statistical techniques (e.g. marketing mix models, choice models, multiple types of regression modeling, segmentation, classification trees and binary response model)
• Expert knowledge of statistical packages such as SAS, SPSS and S+/R, along with proven ability to rapidly acquire new analytics software and programming skills
• Persuasive and direct communication (both verbal and written) and interpersonal skills

• Business judgment and acumen with an ability to rapidly understand, and then translate, customer business requirements into solutions
• A sense of urgency in executing work and the ability to multi-task
• An ongoing desire to go beyond project-specific work, be creative, and help originate the client's new business processes and product roadmap path
• Thirst for learning and long-term career growth and success

While media and/or marketing/customer analytics experience is certainly a plus, more than anything we are looking for extremely smart, intellectually curious, highly motivated team members that fit well within our ethical, disciplined and fun team and working environment.

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300

Senior Marketing Manager, Medical Devices

Execute market segment strategy within the company’s total medical device vision.  Provide strategic direction input as applicable.

Key Responsibilities:

• Influences the organization by developing and establishing a vision for a particular market segment(s). Supports the strategic direction of medical device solutions with respect to the business plan.   Fosters relationship with key thought leaders to facilitate and promote our client as the global leader of this vertical for medical device solutions
• Identifies market, opportunities and feasibility of product development and/or business development including economic analyses on new and improved device solutions for the market segment.
• Partners effectively with Regional Marketing teams for seamless transition for sales execution and support including, but not limited to development of effective resource tools and repositories for relevant market segment information for effective field access.
• Creates segment or product specific tactical plan.  Responsible for the development of the entire portfolio of marketing deliverables including business plan, business case, global marketing plan, positioning, identification of right solutions for new technology platforms, lifecycle plan for existing platforms and products.
• Develops and disseminates information on a continuous basis to pertinent parties concerning the fulfillment of project goals and objectives.
• Oversees all aspects of global lifecycle management (development to full market release to obsolescence / product rationalization).  May lead a team (either directly or indirectly) to drive new market strategies with existing and new product platforms.
• Determines market analysis approach and guides research.
• Coordinates technical product development and/or integration activities as required for new business development projects.
• Develop strategic and tactical marketing plans for specific products that manage sales and profitability objectives
• Gather data on competitors and analyzes their prices, sales and methods of operation.
• Provides technical consultation to field personnel and customers during the early life of new products.
• Propose and manage new product development and introduction programs
• Establish worldwide guidelines for pricing of specific market segment(s) or product.
• Forecast worldwide product sales for specific market segment(s) or product
• Partners with Global Marketing Communications on product positioning and brand identity for market segment and/or product.
• Oversees development of turnkey marketing programs and solutions for market segment ready for regionalization and implementation ensuring effective transitioning to Regional Marketing teams
• Provides franchise direction, messaging and positions to regional marketing including pricing parameters to support sales growth goals and branding; ensures sharing of regional best practices for market segment
• Participate in the business development process as needed
• Develops and executes MPIA & SPIA initiatives owned and accountable by the regions.
• Mentor and develop direct reports or other team members, as appropriate.

Education and Experience Requirements

• BS/BA required
• MBA or advanced marketing training preferred
• 7+ years progressive sales, marketing, management experience with a minimum of 5 years in a healthcare related industry
• International and domestic market experience including franchise management, branding, mergers & acquisitions beneficial
• Successful record of accomplishment in product development, program management and commercial marketing preferred.
• Expert presentation skills, collaboration skills, influence management skills and knowledge of developed market models.
• Travel Requirements: Up to 50%

David Honig. Recruiter
MarketSearch
Boston, MA

Contact for More Info
phone: 617-971-0300