VP, Client Services
OVERVIEW:
Our client is a progressive, successful, global Marketing Firm in Boston with a fortune 200+ listed client base of noted brands. We are searching for an established Account sector lead that can both successfully guide major client brands data driven campaigns and additionally manage the delivery of analytics to optimize each programs success. This position is responsible for the overall Profit & Loss of a $25M portfolio of business
They will lead teams of Client Services professionals in the strategy & execution of business plans. Additionally this position will lead the Client Services organization within a defined segment. Partner with Technology Services leadership to execute against client deliverables.
Members of our Client’s Strategy Group have backgrounds with top strategy consulting firms, leading Data Technology & Marketing Services Firms. This position reports into the SVP of the firm and will work closely with an existing Account Team from Digitas, Wunderman, Monitor and Accenture type backgrounds. The candidate should be a passionate Account Lead who is experience in developing business organically as well.
DAY TO DAYS:
The successful candidate will have the opportunity to develop skills in strategic data driven analysis, lead a variety of complex strategic and organic business development. In addition, the successful candidate will have the opportunity to drive global initiatives across this firm products and services.
This position will develop data-driven marketing models that integrate comprehensive and holistic marketing plans based on customer behavior that seek to more effectively use prospect and customer data to produce and execute. Deliver reporting on KPI performance to Client executive level, business managers and other staff to stay on top of Key Performance Indicators. Track key business performance metrics and highlight relevant trends.
Refine methods for and oversee the execution of media mix analysis efforts. Be a point person and thought leader in the definition of marketing strategies for consumer brands. Manage the deployment and oversee the execution of data insights and intelligence service offerings. Provide expertise, guidance and strategic vision in support of organic business development efforts. Work closely with analytics and research groups in the execution of data intensive measurement effort. Assist in the development and evolution of the practice's strategic offering frameworks.
ABOUT YOU:
- 15+ years of consulting level Account Management, data measurement and analytics experience including 4+ years in a P&L leadership/managerial role.
- Proven experience with intelligence platforms and developing data
- Expertise analyzing, interpreting and synthesizing data. Ability to roll-up analysis into prioritized insights. Solid Knowledge of data warehouse reporting.
- Ability to manage multiple tasks to completion within established deadlines, Requires excellent organizational and communication skills
- Maintain leading knowledge of platform tool enhancements and upgrades, Solid understanding of analytics tagging and tracking/how analytics tool collect data.
- Solid inter-personal skills; comfortable leading a team and engaging cross-functional partners effectively
David Honig. Recruiter
MarketSearch
Boston, MA
Contact for More Info
phone: 617-971-0300
INFORMATION ARCHITECT – BOSTON
OVERVIEW:
Our client in Boston, a large, progressive and well respected Digital powerhouse. We are seeking an Information Architect to permanently join their well-established, global User Experience team. This position will work along side some of the best minds in the Digital business that have, and continue to, create the best customer based, user interfaces for people around the world.
The IA will be responsible for producing wireframes, site maps, user flows, functional requirements and other documentation. Must be highly knowledgeable in usability, accessibility and search optimization, as well as understanding the role of brand in creating digital experiences. User research and usability testing experience is preferred, but not strictly required. Must work on web technologies intersect with user experience is a must. You should have been part of building a number of large-scale websites, marketing micro-sites, web applications and/or social media experiences.
DAY-TO-DAYS:
The IA will be responsible for wire-framing and documenting interactive deliverables but also participate heavily in the ideation process. The IA will collaborate with art directors, developers, copywriters, media, analytics, account strategists and a number of other agency stakeholders to conceive and refine ideas across the digital channel and beyond.
The Information Architect will be responsible for translating concepts into effective web architecture. In this role, you will contribute to the planning process of various Web sites by organizing information, developing Web site architectures, and developing labeling/search systems.
ABOUT YOU:
The ideal candidate will have 6+ years experience as an information architect, interaction designer, experience designer or a similar role. A background in working with both online and offline media is preferred, but digital experience is most important. Must be well versed in Social media content and applications. Experience with large company, co-branded websites with B-to-B and B-to-C platforms. Having mobile experience is a plus. Also, candidates must be extremely polished and possess strong communication skills. Must have experience presenting and pitching work to clients. Degree in a related field, such as Interactive Design, Architecture, Industrial Design, Graphic Design or Human Factors a plus.
David Honig. Recruiter
MarketSearch
Boston, MA
Contact for More Info
phone: 617-971-0300
Product Marketing Manager – e Communications – Automotive
Product Marketing Manager - e Communications
Overview:
In this position, the Product Manager is responsible for both product management and product marketing. This includes managing the product throughout the product lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, sales, marketing to deliver winning products. It also includes working with sales, marketing and support to ensure revenue and customer satisfaction goals are met. The Product Manager's job also includes ensuring that the product and marketing efforts support the company's overall strategy and goals.
Day-to-days:
The Product Manager is expected to define the product strategy and roadmap. Additionally they are expected to deliver exacting branding guidelines with prioritized features and corresponding justification. They will work with external third parties to assess partnerships and licensing opportunities. Additionally this role is expected to be an expert with respect to the competition of each supporting marketing campaign. The PMM will develop the core positioning and messaging for the product even performing product demos to customers. They will set pricing to meet revenue and profitability goals then develop sales tools and collateral support. Propose an overall budget to ensure success of each program, brief and train the sales force at quarterly sales meetings and go on press tours
About you:
Candidates require a minimum of 5 years experience as a Product Manager or Product Marketing Manager, preferably in the marketing services or automotive spaces. They should be able to demonstrate past success defining and launching superior products along with excellent written and verbal communication skills. A Bachelor's degree (MBA preferred) is required. Candidates with a technical background, and experience in automotive a significant plus.
David Honig. Recruiter
MarketSearch
Boston, MA
Contact for More Info
phone: 617-971-0300
Competitive Intelligence Insights Manager
Overview:
Our client is a leading consumer and B2B marketer who has developed strong customer relationships in a highly competitive market sector. This Competitive Intelligence Insights Manager position work with a market research group leading the analysis, interpretation and communication of insightful market/competitor research in support of new business development, thought leadership and strategic business planning.
Day-to-days:
Track competitive landscape and harness external sales intelligence to uncover new business opportunities and leads for business development team. They will also, explore, evaluate and recommend new research tools and sources. Assist the head of Intelligence in setting the strategic market, competitor and sales research agendas to help achieve organizational goals. They will conduct demand analysis and competitive positioning for the existing strategies and participate in discussions to develop new capabilities.
This position will synthesize quantitative/qualitative intelligence and independently prepare comprehensive research studies on customer segments and behavior strategies; such studies would include market size, growth, structure, key players, barriers to entry, distribution models, competitive advantages/disadvantages.
About you:
5-7 years experience in competitive research experience within consumer, financial services or similar industries. Experience conducting primary research (questionnaire design, sampling, data collection). MBA's are preferred.
David Honig. Recruiter
MarketSearch
Boston, MA
Contact for More Info
phone: 617-971-0300
SENIOR ANALYST CUSTOMER MARKETS
CLIENT OVERVIEW:
Our client is a global insights marketing firm with fairly new offices to the Boston area. They have been able to recruit a brain trust of PhD level Insight Leaders to their Team. Our client handles major behavior insights, customer buying trend data and marketing analysis to the top brands in the country.
They make sure their clients get to know and treat their essential customers better than anyone else. They combine proven natural ability with big ideas to find clues and patterns as to what customers are buying and why. Turning these insights into something actionable is what makes a dramatic difference to business.
With access to some of the largest customer transaction data in within consumer marketing combined with market research and contextual data across consumer branding, their Insight Consultants and Client Leaders are working to help clients integrate the customer into decisions across its business.
DAY-TO-DAYS:
This Senior Marketing Analyst position will analyze large groups of data and work with the SVP to make overall recommendations to the optimized success of the business. They should gear their work focused on the development, deployment and refresh of a series of customer segmentations. This position is entrenched in the planning and delivery of test - learn programs along with being attached to the long-term customer impact analysis through data learning’s. They will develop key customer KPIs tracked from all levels through the organization via detailed monthly reports.
The Customer Marketing Analyst plays a strategic role with the various lines of business to conduct analysis and discover insights from the data to help make right business decisions. Additionally, this person will manage all campaign reporting / result analysis and customer and product level profiling and analysis. The candidate should have the ability to work on multiple tasks simultaneously while seeking to improve and automate list processes as required.
*Create, set-up, and execute the campaign reporting
*Manage solicitation and response data to generate campaign reports for modeling purposes
*Automate campaign reporting process
*Think strategically
*Provide data analysis
*Maintain analytical applications
*Analyze all types of marketing campaigns via customer responses and customer behaviors, and provide recommendations
*Present results to internal Product Managers
ABOUT YOU:
-Masters (or similar experience) in statistical analysis
-An expert using SAS, SPSS and SQL
-Experience in retail data interpretation, using SAS or SPSS, and your ability to explain the benefits this analysis can bring
-Able to build a rapport within teams and at the most senior levels.
-Experience in data interpretation
-Able to communicate with clients and colleagues about how their insights can be used
-Previous experience in building statistical models (logistic regression, clustering etc)
-Experience of presenting analytic findings to a non-analytic audience.
David Honig. Recruiter
MarketSearch
Boston, MA
Contact for More Info
phone: 617-971-0300
INFORMATION ARCHITECT
ABOUT THE POSITION:
Our Client’s elite User Experience Team works collaboratively with the business and technology teams to design and deliver online experiences that enable their customers to have the best, repeat online repeat collaborative adventure.
We are currently looking for an Information Architect to join our Client’s fast-paced, entrepreneurial culture to lead important initiatives in a B2C driven environment. In this role, you'll be responsible for engaging with internal clients-some of the nation's biggest employers-by bringing them into the design process so you can understand their programs and translate them to great online and mobile experiences for their employees.
You'll need the creativity to scope, architect, wireframe, design and launch these experiences that will clearly and effectively communicate the necessary information-such as how and when to enroll in a new health plan-in an engaging manner.
ABOUT THE DAY-TO-DAY:
- Collaborate with a team of other information architects, designers, editors, researchers, usability specialists and creative directors to tackle complex projects of varying size
- Serve as the client's primary contact point to clarify and refine goals, target users and identify metrics
- Ensure design team efforts are in sync with the client's business goals, expectations and budget
- Define site/application structures and create site maps, wireframes and user flows charts
- Work closely with our usability team to test and refine designs and prototypes
- Partner with our development team to ensure technical feasibility and flawless implementation
ABOUT YOU:
- 6+ years experience as an information architect, interaction designer, experience designer or a similar role
- Degree in a related field, such as Interactive Design, Architecture, Industrial Design, Graphic Design or Human Factors a plus
- Experience with large company, co-branded websites with B-to-B and B-to-C platforms
- Experience with health behavioral modification and education
- Familiarity with large, transaction-oriented websites
- Ability to understand customer needs, motivations and behaviors and translate them into deliverable tasks
- Strong knowledge of interaction design and methodology
- Demonstrated experience using web analytics to inform design decisions
- Executive presentation and negotiation skills at a large organization
- Detail-oriented and highly developed organizational skills including the ability to prioritize tasks and meet deadlines
- Hands-on design skills in wireframes, persona development and visual design
- Experience with rich interaction design and use of content management templates a plus
- Experience in rapid, iterative software development, such as Agile, a plus
David Honig. Recruiter
MarketSearch
Boston, MA
Contact for More Info
phone: 617-971-0300
Manager, Pre-sales Engineering for Analytic Services – San Rafael, CA
Client is located in San Rafael, CA and we are looking for candidates close to that area; no relocation provided.
OVERVIEW:
The Pre Sales Team assists clients in solving complex problems by identifying and implementing new analytic strategies, processes, tactics and enabling technologies to drive improved bottom-line performance, customer satisfaction and loyalty, and employee satisfaction and productivity. Our client list covers a wide range of organizations, including the Financial Services, Retail, Insurance and Government sectors.
This position will partner with the internal Client Partner (sales executive) colleagues to expand client opportunities to build long-term relationships. They'll support Client Partners in building the "trusted partner" relationship and the long term business architecture. The Pre Sales team directly contributes to the revenue generation by expanding the solutions we sell, supporting the increase in our sales pipeline and assisting sales teams to close business.
In this role, you will serve as a key subject matter expert and team member in successfully expanding our customer relationships and acquiring new business. You will support the Client Partner teams on sales opportunities involving analytics in particular for the Financial Services vertical and be able to position analytics within the Banking and Marketing Solution Strategy. As an Analytics Solutions Consultant, you will also provide business and analytical expertise, solution features and benefits information, and deal-specific competitive analysis base.
DAY-TO-DAYS:
• Give presentations, solution demonstrations at customer sites and conferences, as well as continuing education of the sales team on our client's solutions.
• Support the Client Partner teams' responses to RFIs and RFPs, providing product specific domain expertise, and serve as the link between the Client Partners including the product teams and our delivery colleagues.
• Work with product and marketing teams to help create industry specific marketing materials.
• Consult with product management and product development team on product enhancements and competitive feedback.
ABOUT YOU:
• Minimum 7 years experience working as a solution oriented pre-sales consulting with proven success in supporting sales and delivering creative solutions that add value to the client’s business objectives.
• Management consulting and client-side experience, working successfully across all levels of management, is a strong plus
• Support the Client Partner teams with prospect presentations, proposals, sales strategies and tactics, and ensure timely fulfillment of prospect and client needs.
• Create compelling analytic solutions that address client business challenges and communicate that solution effectively to convince key business stakeholders at the client.
• Programming background, ideally SAS and Java
• Candidates should have experience working for Analytics Delivery Firms
ABOUT MARKETSEARCH:
MarketSearch is a nationally networked executive search firm whose sole area is marketing, advertising and marketing communication. Our clients are constantly providing us with a wide variety of advertised and unadvertised positions to be filled and look to our expertise in filling them. Because of our ability to provide who our client is looking for, our services are paid by the client, not by you. If you are seriously looking for your ideal position in marketing or advertising, we are seriously looking forward to finding that position for you. Every member of the MarketSearch team has an extensive background in these areas enabling us to provide you with guidance and support when seeking and filling positions. Send us your resume for future reference. Contact us for more information. Our list of available positions has grown in the time it has taken you to read this.
David Honig. Recruiter
MarketSearch
Boston, MA
Contact for More Info
phone: 617-971-0300
CHICAGO BASED SEARCH – Director, Retail Marketing Analytics & Client Strategy
Director, Retail Marketing Analytics & Client Strategy
This position can work virtually in Chicago.
OVERVIEW:
Our client is a progressive, Marketing Solutions Firm dedicated to helping clients more profitably manage their customer base. They are rooted in analytic or technology-based marketing solutions. In this role, your focus will be bringing analytically driven thought leadership, insights and recommendations to clients in the retail industry. We are searching for an established Account Retail sector lead that can both successfully guide major client brands data driven campaigns and additionally manage the delivery of data analytics to optimize each programs success.
They will lead teams of Client Services professionals in the strategy & execution of business plans. Partner with Technology Services leadership to execute against client deliverables. This position will provide senior level analytic expertise and thought leadership spanning retail clients, projects and project teams.
Members of our Client’s Strategy Group have backgrounds with top strategy consulting firms, leading Data Technology & Marketing Services Firms. This role will directly work on innovative analytic client projects and data analysis to build fact-based recommendations and support decision making to drive practical applicable business strategies. Work directly with senior client business executives and analytically savvy clients to drive analytic strategies and revenue-generating projects.
DAY TO DAYS:
The successful candidate will have the opportunity to develop skills in strategic data driven analysis, lead a variety of complex strategic and organic business development. In addition, the successful candidate will have the opportunity to drive global initiatives across this firm products and services.
This position will develop data-driven marketing models that integrate comprehensive and holistic marketing plans based on customer behavior that seek to more effectively use prospect and customer data to produce and execute. Be a point person and thought leader in the definition of marketing strategies for retail brands. Manage the deployment and oversee the execution of data insights and intelligence service offerings . Provide expertise, guidance and strategic vision in support of organic business development efforts .
ABOUT YOU:
- 15+ years of work experience, including significant time in a consulting position performing Retail marketing analysis and applied analytics and solving business problems with analytics within the Retail industry. Proven record in driving new ideas from inception to implementation
- Ability to provide thought leadership in directing analytic teams on what projects have the most impact to client business, interpreting the results and figuring out how to apply the findings in a live analytic environment.
- Deep knowledge of both classical inferential statistical techniques (e.g. OLS regression, ANOVA, Factor Analysis, etc.) as well as more recent CPU-intensive techniques (e.g. support vector machines, ensemble modeling, boosting, etc.). Expertise in one or more languages/environments for statistical analysis such as R, Matlab, SAS, etc.
- Strong client –facing skills and ability to communicate technical material to a wide spectrum of audience profile -- business executives with little quantitative background to deeply technical audiences. Ability to draw from various academic fields and industries to tackle business problems with analytics.
- Masters of Science or PhD in a quantitative field
David Honig. Recruiter
MarketSearch
Boston, MA
Contact for More Info
phone: 617-971-0300
BOSTON BASED SEARCH – Vice President, Data Marketing & Strategy Development
OVERVIEW:
Our client is a progressive, successful, global Data Marketing Firm in Boston with a fortune 200+ listed client base of noted brands. We are searching for an established Account sector lead that can both successfully guide major client brands data driven campaigns and additionally manage the delivery of data analytics to optimize each programs success. This position is responsible for the overall Profit & Loss of a $25M portfolio of business
They will lead teams of Client Services professionals in the strategy & execution of business plans. Additionally this position will lead the Client Services organization within a defined segment. Partner with Technology Services leadership to execute against client deliverables.
Members of our Client’s Strategy Group have backgrounds with top strategy consulting firms, leading Data Technology & Marketing Services Firms. This position reports into the SVP of the firm and will work closely with an existing Account Team from Digitas, Wunderman, Monitor and Accenture type backgrounds. The candidate should be a passionate Account Lead who is experience in developing business organically as well.
DAY TO DAYS:
The successful candidate will have the opportunity to develop skills in strategic data driven analysis, lead a variety of complex strategic and organic business development. In addition, the successful candidate will have the opportunity to drive global initiatives across this firm products and services.
This position will develop data-driven marketing models that integrate comprehensive and holistic marketing plans based on customer behavior that seek to more effectively use prospect and customer data to produce and execute. Deliver reporting on KPI performance to Client executive level, business managers and other staff to stay on top of Key Performance Indicators. Track key business performance metrics and highlight relevant trends.
Refine methods for and oversee the execution of media mix analysis efforts . Be a point person and thought leader in the definition of marketing strategies for consumer brands. Manage the deployment and oversee the execution of data insights and intelligence service offerings . Provide expertise, guidance and strategic vision in support of organic business development efforts . Work closely with analytics and research groups in the execution of data intensive measurement effort . Assist in the development and evolution of the practice's strategic offering frameworks.
ABOUT YOU:
- 15+ years of consulting level Account Management, data measurement and analytics experience including 4+ years in a P&L leadership/managerial role.
- Proven experience with intelligence platforms and developing data
- Expertise analyzing, interpreting and synthesizing data. Ability to roll-up analysis into prioritized insights. Solid Knowledge of data warehouse reporting.
- Ability to manage multiple tasks to completion within established deadlines, Requires excellent organizational and communication skills
- Maintain leading knowledge of platform tool enhancements and upgrades, Solid understanding of analytics tagging and tracking/how analytics tool collect data.
- Solid inter-personal skills; comfortable leading a team and engaging cross-functional partners effectively
David Honig. Recruiter
MarketSearch
Boston, MA
Contact for More Info
phone: 617-971-0300
NYC Based search – Vice President, Strategy and Analytic Client Engagement
OVERVIEW:
Our client is a progressive, successful fast moving media measurement firm in NYC with a global client base of household consumer brands. We are searching for an established Account lead that can both successfully guide major client brand media mix campaigns and additionally manage the data analytics to optimize each programs success. This position is truly a hybrid role well suited for a candidate who is experienced in handling complex, real time date from clients then using those learning’s to develop a pathway for success.
Candidates should be comfortable working in a (60 person) highly entrepreneurial environment that’s a brain trust of brilliant Ivy Leaguers. Our Client is extremely collaborative and wants each Team Member to feel a strong part of guiding The Company’s success.
Members of our Client’s Strategy Group have backgrounds with top strategy consulting firms and leading Media Measurement Firms. This position reports into the General Manager of the firm and will work closely with an existing Account Team from Digitas, Wunderman, MMA and Accenture type backgrounds. The candidate should be a passionate Account Lead who is experience in developing business organically as well.
DAY TO DAYS:
The successful candidate will have the opportunity to develop skills in strategic analysis, lead a variety of complex strategic and organic business development initiatives and have daily exposure to the GM, CEO & COO. In addition, the successful candidate will have the opportunity to drive global initiatives across this entrepreneurial firm products and services.
This position will develop data models that integrate insights for comprehensive and holistic marketing plan based on customer behavior that seek to more effectively use prospect and customer data to produce and execute. Deliver reporting on KPI performance to Client executive level, business managers and other staff to stay on top of key Performance Indicators. Track key business performance metrics and highlight relevant trends.
Refine methods for and oversee the execution of media mix analysis efforts . Be a point person and thought leader in the definition of marketing strategies for consumer brands. Manage the deployment and oversee the execution of data insights and intelligence service offerings . Provide expertise, guidance and strategic vision in support of organic business development efforts . Work closely with analytics and research groups in the execution of data intensive measurement effort . Assist in the development and evolution of the practice's strategic offering frameworks.
Potential projects cover a range of strategic initiatives:
- Drive and execute measurement strategy across all media mix marketing touch points
- Develop and champion a measurement vision for analytics and optimization
- Growth opportunities assessment
- Optimized media measurement and transformation
- Build intelligence reports and creating marketable data to drive promotions and sales and
taking action on the insights gained through marketing intelligence activity
- Identify key strategic concepts and frameworks relevant to the company and engage key individuals as appropriate
- Partner with corporate, segment and business unit leadership to develop strategy and plans to achieve optimal levels of growth and relevance for our businesses
ABOUT YOU:
- 10+ years of consulting level Account Management, data measurement and analytics experience including 4+ years in a leadership/managerial role.
- Proven experience with intelligence platforms and developing media mix models including regression analysis and similar
- Expertise analyzing, interpreting and synthesizing data. Ability to roll-up analysis into prioritized insights. Solid Knowledge of data warehouse reporting.
- Ability to manage multiple tasks to completion within established deadlines, Requires excellent organizational and communication skills
- Maintain leading knowledge of platform tool enhancements and upgrades, Solid understanding of analytics tagging and tracking/how analytics tool collect data.
- Solid inter-personal skills; comfortable leading a team and engaging cross-functional partners effectively
David Honig. Recruiter
MarketSearch
Boston, MA
Contact for More Info
phone: 617-971-0300
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